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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers | 
 enlarge | Author: Geoffrey A. Moore
Publisher: Harpercollins
Category: Book
List Price: $25.00
Buy Used: $0.01
You Save: $24.99 (100%)
New (11) Used (72) Collectible (2) from $0.01
Rating:  1 reviews
Sales Rank: 1012977
Media: Hardcover
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.1 x 1
ISBN: 0887305199
Dewey Decimal Number: 658.8
EAN: 9780887305191
ASIN: 0887305199
Publication Date: November 1991
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Good condition, wear from reading and use. All pages are intact, and the cover is intact and has some creases. The spine has signs of wear and creases. This copy may include "From the library of" labels, stickers or stamps and be an ex-library copy.
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Product Description
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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| Customer Reviews:
How to get the public to love your high-tech product December 11, 2006
Rolf Dobelli (Luzern Switzerland)
2 out of 2 found this review helpful
This serious, detailed book offers a nonconventional marketing approach for high-tech promoters and investors. Consultant Geoffrey Moore has thought long and hard about how to market new technology, so the book sometimes reads like an intriguing personal essay. He makes an elaborate case about different technology users, citing product examples to explain why each consumer matters at certain stages in product marketing. At times, his presentation get a little strained, such as when he tries to describe how consumer groups "reference" each other or how marketers must engage in "informed intuition." Moore devised his own explanations for the successes and failures of different high-tech marketing tactics, so your level of agreement depends on how much of his detailed theory fits your marketing concerns. We find substantial interest and value in this exploration of high-tech marketing.
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