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Fundamentals Of Copy & Layout | 
 enlarge | Authors: Albert C. Book, C. Dennis Schick
Publisher: McGraw-Hill
Category: Book
List Price: $47.95
Buy New: $35.00
You Save: $12.95 (27%)
New (1) Used (7) from $18.99
Sales Rank: 1528783
Media: Hardcover
Edition: 3
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 2.5
Dimensions (in): 11.3 x 8.8 x 1
ISBN: 0844230227
Dewey Decimal Number: 659.132
EAN: 9780844230221
ASIN: 0844230227
Publication Date: January 11, 1997
Availability: Usually ships in 1-2 business days
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Product Description
Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike.
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