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Research Traditions in Marketing (International Series in Quantitative Marketing) | 
 enlarge | Creators: Gilles Laurent, Gary L. Lilien, Bernard Pras
Publisher: Springer
Category: Book
List Price: $270.00
Buy New: $89.95
You Save: $180.05 (67%)
New (15) Used (9) from $71.00
Sales Rank: 5916137
Media: Hardcover
Edition: 1
Pages: 468
Number Of Items: 1
Shipping Weight (lbs): 2
Dimensions (in): 9.3 x 6.4 x 1.3
ISBN: 0792393880
Dewey Decimal Number: 658.83
EAN: 9780792393887
ASIN: 0792393880
Publication Date: January 31, 1994
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: **New** copy, rubbing to cover from shelf wear, Cover is different color than illustrated, contents in unmarked EXCELLENT condition; ships USPS with delivery confirmation in US psm
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Product Description
This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has been paid to represent a balance of European and North American scholarship in both quantitative and qualitative research traditions. The book is organized into quantitative and qualitative parts. The quantitative articles include such topics as marketing models, econometrics, productivity in marketing, diffusion of innovation and industrial marketing; the qualitative articles include consumer behavior, industrial marketing and industrial marketing networks, and perspectives on marketing from other sciences.
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