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Handbook Of Consumer Behavior, Tourism, And The Internet (Journal of Travel & Tourism Marketing Monographic Separates) (Journal of Travel & Tourism Marketing Monographic Separates)

Handbook Of Consumer Behavior, Tourism, And The Internet (Journal of Travel & Tourism Marketing Monographic Separates) (Journal of Travel & Tourism Marketing Monographic Separates)

enlarge enlarge 		Authors: Juline E. Mills, Rob Law
Publisher: Routledge
Category: Book

List Price: $48.95
Buy New: $44.00
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New (9) Used (6) from $34.34

Rating: 3.5 out of 5 stars 3 reviews
Sales Rank: 536306

Media: Paperback
Edition: 1
Pages: 314
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 10.6 x 8.1 x 1.1

ISBN: 078902599X
Dewey Decimal Number: 910.688
EAN: 9780789025999
ASIN: 078902599X

Publication Date: March 11, 2005
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Satisfaction Guranteed
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Customer Reviews:

2 out of 5 stars Outdated   March 19, 2007
Ridiculopps (USA)
1 out of 1 found this review helpful

This book is an outdated compilation of e-commerce JOURNAL articles related to the travel industry (circa 2002).

Some of the articles may have once been useful, while others are poor studies by graduate students that have little relevence.

I'm not sure how this book constitutes a "handbook". It has no direction, guidance or thesis.


5 out of 5 stars Excellent resource for those intersted in Usability, and related issues, in the context of Tourism   July 25, 2006
M. Swanepoel (Nelson Mandela Metropolitan University, South Africa)
1 out of 1 found this review helpful

Anyone interested in the field of Usability will find this book a useful resource. Readers interested in Usability in the context of Tourism (Travel) will find this book to be a gem.

The content of the book is not geared for the general consumer and is aimed at Researchers, Faculty and students.


4 out of 5 stars nice analysis of travel websites   September 10, 2005
W Boudville (Terra, Sol 3)
3 out of 3 found this review helpful

Mills provides a set of research papers about the travel websites that have sprung up on the Internet. This area has turned into a booming field. People are spending large sums to book via those websites - for planes, hotels, cars, and holidays in general.

So the book provides a good backdrop to those events. The papers' authors analyse various aspects of the websites, and how consumer behaviour might favour some over others. If you are working at one of these websites, you might well want to get a copy of this book. Some wisdom might be gleaned here. Perhaps by your competitors, if not by you.

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