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Customer Loyalty: How to Earn It, How to Keep It | 
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| Author: Jill Griffin
Publisher: Jossey-Bass
Category: Book
List Price: $22.95
Buy New: $12.80
You Save: $10.15 (44%)
New (20) Used (14) Collectible (1) from $9.87
Rating:  20 reviews
Sales Rank: 152238
Media: Paperback
Edition: Rev Sub
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.9 x 0.9
ISBN: 0787963887
Dewey Decimal Number: 658.812
UPC: 723812393411
EAN: 9780787963880
ASIN: 0787963887
Publication Date: October 9, 2002
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today? now read the new and revised edition of the ground-breaking book that created all the buzz.
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| Customer Reviews: Read 15 more reviews...
Great Overall View of Customer Loyalty August 23, 2007
Michael John Nisbett (Devonshire, Bermuda)
2 out of 2 found this review helpful
This text is required for my Master of Science in Quality Assurance course. This text gives a very good overview of the essentials of developing and maintaining customer loyalty. It differentiates customer satisfaction and customer loyalty well. I think that everyone will find this a worthwhile purchase.
Good experience April 11, 2007
Robert D. Mylacraine
0 out of 2 found this review helpful
Everything worked just like it should, used books shipped when they were supposed to in good condition.
Excellent Book January 27, 2007
R Goodwin (GA)
A must by for new business owners! Practical teaching with easy to apply techniques. Existing businesses who've let their customer service fall by the wayside could also greatly benefit and be inspired to change.
A great book for teaching customer loyalty. July 11, 2006
Robert Lisser
We do training for companies in a service industry and use this book as part of our program. It has revolutionized the way we look at customer loyalty. The concepts in this book will help you identify and keep the right kind of customers
Timeless, Classic How-To's For Winning Loyalty June 16, 2006
Patricia J. Mcmahan
This book belongs on every company's bookshelf. Why? Because the business world is seduced by the promise of customer conquests when, in fact, customer loyalty is the real ticket to success. This book is chocked full of proven, easy-to-execute sales, marketing and customer care strategies. Its content should be (and is!) used as continual training for companies looking to attract and keep high-value customers.
Pat McMahan
Indianapolis, Indiana
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