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Introduction to Marketing Concepts | 
 enlarge | Authors: Graeme Drummond, John Ensor
Publisher: Butterworth-Heinemann
Category: Book
List Price: $38.95
Buy New: $26.34
You Save: $12.61 (32%)
New (14) Used (1) from $26.34
Sales Rank: 942139
Media: Paperback
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.5 x 7.4 x 0.7
ISBN: 0750659955
Dewey Decimal Number: 658.8
EAN: 9780750659956
ASIN: 0750659955
Publication Date: July 26, 2005
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.
The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject.
A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
* Thoughtfully written to accommodate the time pressures on students and lecturers
* An online resource accompanies the book featuring additional case material, a tutor work plan and PowerPoint overheads
* International appeal, featuring topics such as global branding
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