Publication Date:June 1984 Availability:Usually ships in 1-2 business days Shipping:Expedited shipping available Shipping:International shipping available Condition:Standard used condition.
Mirror MakersAugust 16, 2006 Lawrence E. Cranfoed(Clackamas, OR USA) Great book on the early days of Advertising and how things have changed over time. This is must reading for anyone going into the Advertising or Marketing for that matter
Advertising must readAugust 1, 2004 Robert Fleege(San Francisco, CA United States) 3 out of 3 found this review helpful
Anybody who ever worked, or ever want to work a day in the advertising business must read this book. Media, account and creative people will enjoy it equally. You will gain tremendous insight and respect for our industry -- understanding where we've come from -- and appreciation of where we are today. Extremely entertaining. Full of wisdom and fascinating stories about the advertising forefathers and legends. Rightfully the most quoted book on advertising. Robert Fleege - fleege.com
A crash course about the dynamic history of advertising!August 10, 1999 11 out of 14 found this review helpful
This book is a must-have resource for anybody in or thinking of dabbling in advertising. It's a veritable who's who of the movers and shakers in the industry.
Starting at advertising's humble beginnings, it covers most of the major successes and pitfalls, and sheds some light on how it modernized into the institution we love and hate today.
Nobody affiliated with the industry should be without this wonderful resource!
