|
Marketing Concepts and Strategies | 
 enlarge | Authors: William M. Pride, O.c. Ferrell
Publisher: South-Western College Pub
Category: Book
List Price: $216.95
Buy Used: $0.12
You Save: $216.83 (100%)
New (26) Used (94) from $0.12
Rating:  5 reviews
Sales Rank: 112205
Media: Hardcover
Pages: 610
Number Of Items: 1
Shipping Weight (lbs): 3.8
Dimensions (in): 11 x 8.6 x 1.1
ISBN: 0618474455
Dewey Decimal Number: 658.8
EAN: 9780618474455
ASIN: 0618474455
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
| • | Paperback - Marketing | | • | Unknown Binding - Marketing: Concepts and strategies | | • | Paperback - Marketing | | • | Unknown Binding - Marketing: Concepts and strategies | | • | Unknown Binding - Marketing: Concepts and strategies | | • | Paperback - Marketing: Concepts and Strategies | | • | Hardcover - Marketing | | • | Paperback - Marketing | | • | Paperback - Marketing: Concepts and Strategies | | • | Paperback - Marketing 2000 Edition Study Guide | | • | Hardcover - Marketing 2000 Edition Library And Study Guide | | • | Paperback - Marketing | | • | Paperback - Marketing 2000 Edition Looseleaf And Study Guide | | • | Paperback - Marketing | | • | Paperback - Marketing 2000, Eleventh Edition And Smith Mgr, Second Edition | | • | Paperback - Marketing 2000 Edition Looseleaf With Cd-rom And Smith Marketer A Simulationthird Edition | | • | Paperback - Marketing Loose Leaf Edition And Cd-rom And Study Guide Eleventh Edition And Smith Marketing, Third Edition | | • | Paperback - Marketing - With Upgrade, Eleventh Edition And Smith Marketing, Third Edition | | • | Paperback - Marketing With Up Cd-rom, Eleventh Edition And Web Ct | | • | Hardcover - Marketing With Upgraded Cd-rom And Study Guide, Eleventh Edition | | • | Paperback - Marketing, Twelfth Edition | | • | Hardcover - Marketing | | • | Hardcover - pride ferrell marketing w/ bonus upgrade cd | | • | Paperback - Marketing | | • | Hardcover - Marketing | | • | Unknown Binding - Marketing: Concepts and strategies | | • | Hardcover - Marketing | | • | Hardcover - Marketing: Concepts and Strategies | | • | Paperback - Marketing: Concepts and Strategies | | • | Paperback - Marketing: Concepts and Strategies | | • | Paperback - Marketing: Concepts and Strategies | | • | Spiral-bound - Marketing: Concepts and Strategies | | • | Paperback - Marketing: Concepts and Strategies: Tutor Manual | | • | Paperback - Marketing 2000 Edition, Eleventh Edition And Bb E Token | | • | Hardcover - Marketing | | • | Hardcover - Marketing 2000 Edition Library With Upgrade Cd-rom, Eleventh Edition | | • | Paperback - Marketing Two Thousand And Study Guide, Eleventh Edition And Upgrade Cd-rom | | • | Paperback - Marketing: Concepts And Strategies Loose Leaf And Upgrade Cd-rom 12th Edition | | • | Paperback - Marketing Concepts and Strategies |
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
|
| Customer Reviews:
 Marketing August 25, 2007
Cathy L. Dean (Church Hill, Tn)
1 out of 1 found this review helpful
I paid far too much for the product received. The binder was broken and some of the pages were torn. I had to buy reinforcements for the whole book (looseleaf) and another binder. All-in-all, I was VERY disappointed in this purchase.
 Easy to Read December 31, 2005
Sheep Mom
As far as text books go, this was an easy read. Well put together and easy to understand concepts.
 super October 3, 2005
Omer Cengiz (san francisco)
0 out of 4 found this review helpful
It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...
Lame... very lame February 1, 2005
Justin (Seattle, WA)
2 out of 2 found this review helpful
This book sucks. It makes the basic principles of marketing more confusing by bombarding the reader with various terms and phrases with an excessive amount of overlap between them. There is no clear-cut distinction between the glossary items, making studying for bi-weekly exams a chore.
Concept of Marketing February 25, 2001
5 out of 7 found this review helpful
I used this textbook last semester in my first marketing class. I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers.The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in order to satisy your needs.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
