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Managing Destination Marketing Organizations | 
 enlarge | Authors: Robert C. Ford, William C. Peeper
Publisher: ForPer Publishing
Category: Book
Buy New: $85.00
Sales Rank: 796033
Media: Hardcover
Pages: 548
Shipping Weight (lbs): 2
Dimensions (in): 9.3 x 6.3 x 1.8
ISBN: 0615163289
EAN: 9780615163284
ASIN: 0615163289
Publication Date: 2008
Availability: Usually ships in 1-2 business days
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Product Description
Now the first in-depth book written for you and about you... and the challenges associated with managing a CVB. Politics, stakeholders, Board members, industry members are all part of making a CEOs job exciting, rewarding ...and one of the most demanding jobs in the travel industry. Now learn what 22 of your peers had to say in extensive, anonymous and candid conversations about their successes, mistakes, and lessons learned. The fraternity of CVB professionals is small, the job often lonely, the pace fast, the demands great, and theres often little time to think; use this book as a refresher course of dos and donts, gain perspectives of successful and often dangerous attitudes that can impact your success. Personal interviews with hotel and industry association leaders 70 years of combined experience of the authors Two and a half years of research and writing Future challenges every student of the profession needs to think about Written by a management professor and researcher with more that 35 years of experience and a retired CVB CEO with 35 years of experience, this book offers the practitioner at any experience level, CEO or any aspiring CEO, an in-depth study of the challenges and skills needed to be successful in managing a destinations convention and tourism sales and marketing agency. Youll want to give copies to members of your board and key community stakeholders to help them understand the complexity of your job. Research has found there is no other book of this type in the world.
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