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Website Optimization: Speed, Search Engine & Conversion Rate Secrets | 
 enlarge | Author: Andrew King
Publisher: O'Reilly Media, Inc.
Category: Book
List Price: $39.99
Buy New: $20.99
You Save: $19.00 (48%)
New (40) Used (8) from $20.99
Rating:  9 reviews
Sales Rank: 20405
Format: Illustrated
Media: Paperback
Edition: 1
Pages: 394
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 7 x 1.1
ISBN: 0596515081
Dewey Decimal Number: 006.7
EAN: 9780596515089
ASIN: 0596515081
Publication Date: July 15, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs. Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
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| Customer Reviews: Read 4 more reviews...
Required reading for Web developers November 14, 2008
Darren Shafae (Half Moon Bay, CA United States)
My biggest challenge was getting everyone to buy into optimization. I solved this problem by requiring everyone from development, design, customer support, and management to read Andrew King's book, "Website Optimization: Speed, Search Engine & Conversion Rate Secrets." My advice is read Chapter 10 first. Chapter 10 of Andrew King's book explains why you should include these changes in your original design the first time, which then allows for the marketing team to start using Google's Web site Optimizer to test new ideas and theories.
I think everyone will have the same response after reading this book: the excitement of possibilities! The book explains why optimization is not hocus-pocus created by the marketing team.
Key for any working to enhance web functioning November 10, 2008
Midwest Book Review (Oregon, WI USA)
Years ago an optimized website loaded quickly and worked on most browsers: today optimization includes a site's ability to attract, interact with and persuade customers. Any collection strong in web authorizing and design needs Andrew B. King's WEBSITE OPTIMIZATION, a key to all the elements that differentiate a superior website to a less effectual one. From strategies and techniques to maximize leads and sales to tuning performance with Ajax and other add-ons, WEBSITE OPTIMIZATION is key for any working to enhance web functioning.
Well Written and Thorough October 14, 2008
Joshua Benuck
First off, if you are a developer like me this book is not about the type of optimization that comes to mind when looking at the title (at least not fully). While Website Optimization does cover the technical details of optimization such as making full use of CSS, making efficient use of Javascript, and implementing AJAX wisely. It also covers the search engine marketing side of optimization. This includes the how to get your site to rank higher, how to plan and run a pay per click marketing campaign, and how to increase the percentage of clicks that turn into purchases. I see applicability for this section of the book beyond commercial websites. Open source projects or informational websites can use the techniques to increase their visibility.
The book is well researched with many footnotes, charts, and illustrative case studies that demonstrate the techniques presented. The case studies follow the chapters that introduce a given marketing technique. The provides a concrete example that helps solidify the understanding of the material previously presented.
The final chapter ties together the marketing and the technical with ways to measure how well you are doing at your optimizations efforts. If you are serious about improving your website from a marketing or a technical perspective this book gives you the tools you need to do so. The rest is up to you.
Website Optimization October 9, 2008
Dr. Tami Brady (Calgary, Canada)
It's kind of a catch 22. You can write the best web copy but if your website loads slowly no one will stick around to read it. But how can you make your site stand out, while keeping the loading times reasonable?
Fortunately, Website Optimizing shows the average person how they can have full website optimization. Now you don't have to make a choice. You can have a quick loading website that looks professional and still create great web copy that demands attention.
I have to admit, I was pleasantly surprised by Website Optimizing. I expected it to be heavy on optimizing code and graphics. I never really expected this book to discuss web copy. Putting the two types of information together makes perfect sense.
THE website optimization book for years to come August 27, 2008
Eric D. Brown (Dallas, TX)
This book does more than talk about the basics of SEO. It dives into topics that go well beyond the `technical' aspects (e.g., keywords, titles, etc) and talks about persuasive language, fast load times and engaging websites. Once I saw this, I was very intrigued and told Andy that I'd be happy to review the book.
I'm glad I said yes. The book is excellent...and from what I've seen, it is THE book on Website Optimization. Gone are the days of scouring the web for bits and pieces of info on how to optimize....this book contains it all.
Unlike most other books in this genre, this book is much more than just an overview of the concepts of website optimization. Detailed descriptions, case studies and in-depth discussions of the `why, what and how' of optimization are provided to allow the reader to immediately take action with their own websites.
For those of you interested in the entire spectrum of website optimization (i.e., page load times, search engine friendliness, optimization techniques etc), this is the book for you. I expect that this book will be THE website optimization book for years to come.
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