|
The 100 Greatest Advertisements | 
 enlarge | Author: Julian Watkins
Publisher: Dover Publications
Category: Book
List Price: $14.95
Buy Used: $4.43
You Save: $10.52 (70%)
New (5) Used (28) Collectible (2) from $4.43
Rating:  2 reviews
Sales Rank: 698690
Media: Paperback
Edition: 2
Pages: 233
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 10.4 x 8 x 0.6
ISBN: 0486205401
Dewey Decimal Number: 741
EAN: 9780486205403
ASIN: 0486205401
Publication Date: June 1, 1959
Availability: Usually ships in 1-2 business days
| |
| Similar Items:
|
| Editorial Reviews:
Product Description
The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
|
| Customer Reviews:
 Learn From Some of the Greatest Copywriters May 29, 2004
Robert L. Choat (Granada Hills, California United States)
5 out of 5 found this review helpful
While some of the ads in "The 100 Greatest Advertisements" may seem outdated - there are many others that one can learn from. Copywriters such as - Claude Hopkins, John Caples, Raymond Rubicam, David Ogilvy, and many others - have shown that most of the great ads were written back then. Some people may believe that today's advertisements are better then they were back then. Not so. Direct response copywriters know that yesterday's copywriters are the one's to learn from. As a former ad agency owner and master copywriter - I keep these ads as part of my "swipe file." So can you.
 Very Very outdated December 29, 1999
13 out of 24 found this review helpful
This book is very outdated; it does however contain the best ads of that period. Could be valuable for researchers or for students, but of no integral value to a practitoner. As soon as I saw the book I felt that I had wasted some money.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
