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Nonprofit Marketing Best Practices | 
 enlarge | Author: John J. Burnett
Publisher: Wiley
Category: Book
List Price: $39.95
Buy New: $22.17
You Save: $17.78 (45%)
New (21) Used (8) from $22.05
Rating:  5 reviews
Sales Rank: 417307
Media: Hardcover
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.1 x 1.3
ISBN: 047179189X
Dewey Decimal Number: 658.8
EAN: 9780471791898
ASIN: 047179189X
Publication Date: March 23, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization.
In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers.
Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including:
* How to market intangibles
* Defining services and service products
* The unique characteristics of service products
* The marketing-related needs and wants of nonprofits
* Best practices marketing strategies and tactics
* Marketing successes, marketing failures, and company demographics
Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization.
Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
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| Customer Reviews:
 Alturism at its finest September 26, 2007
Kelsey A. Horine (Paris, France)
1 out of 1 found this review helpful
I am the Marketing Director for an international non-profit promoting cultural diversity, I found Dr.Burnett's insightful and practical for the experienced marketer, yet still applicable for those relevtively new to the field. While reading I was pleasently surprised at how the book truly focuses on issues within Non-Profit world. So often you find books that claim to be geared towards the non-profit industry and ultimately they have just over simplied the original concepts and made the examples relevant for non-profit orgs. It is NOT simply a book on marketing, it is a book on marketing effectively for your non-profit.
Mastering NonProfit Marketing is Within Grasp September 9, 2007
Bob Witeck (Washington D.C.)
1 out of 1 found this review helpful
I am the CEO of a specialized marketing and PR firm based in Washington DC, and enjoy a range of national clients including corporations and nonprofits; I also have served on the boards of several nonprofits.
John Burnett's newest book has special and unique appeal to anyone, from seasoned marketer to neophyte to truly grasp the truths about marketing that apply to nonprofits most keenly. His rich data, experience, anecdotes and logic permeate this very readable book -- and I would recommend to all nonprofit leaders (and to many of their corporate partners to help bridge the gap in understanding the needs of nonprofits.)
Bridging the Gap September 8, 2007
R. Bruce Hutton
1 out of 1 found this review helpful
In today's society, the lines between traditional sectors of business, nonprofits, and government is blurring. Successfully operating a nonprofit enterprise today requires reapplication of traditional private enterprise business skills and the ability to partner with either or both of the other sectors. I have worked in all three sectors for over 30 years and I find Burnett's book to be a practical guide to success for nonprofits. He lays out the theory and concepts and backs them up with good examples/cases. Excellent read.
marketing know how for any not for profit September 4, 2007
C. R. Alm (Denver, CO)
As a former Executive Director for two large not for profits, a board member of many others and a consultant to not for profits nationally, I found Dr. John Burnett's book to be the best in the market. It covers basic aspects as well as sophisticated modeling and is suitable for not for profits of any size or scope. I would especially recommend it now as not for profits struggle finanical as membership organizations or foundations.
Non-profit marketing guidance August 24, 2007
J. Groebe
1 out of 1 found this review helpful
I am a former VP of Marketing for several Fotune 500 Companies. Now retired, I serve on several non-profit boards. My experience suggests some non-profits lack clear direction. Many do not realize they have competition certainly from the standpoint of raising funds. Also they must breakeven to survive. Applying marketing principles will help a non-profit succeed. Issues such as what services should it offer and to whom, how can services be improved, how does it achieve greater awareness, how can it improve fundraising, etc. need to be addressed. This book will certainly help the reader to understand the importance of marketing and most importantly provide "how to" guidance.
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