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There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire TodayGuaranteed! | 
 enlarge | Author: Joe Vitale
Creator: Jeffrey Gitomer
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $12.00
You Save: $12.95 (52%)
New (30) Used (12) from $12.00
Rating:  15 reviews
Sales Rank: 360078
Media: Hardcover
Edition: Rev Upd
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.2 x 1.1
ISBN: 0471784621
Dewey Decimal Number: 658.409
EAN: 9780471784623
ASIN: 0471784621
Publication Date: April 14, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New
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Product Description
Praise for THERE'S A CUSTOMER BORN EVERY MINUTE "Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery."
—Alan Abel, media hoaxer, author, consultantand lecturer on "Using Your Wits to Win" "If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here."
—Joseph Sugarman, Chairman, BluBlocker Corporation "Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!"
—Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion "I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for."
—Bill Harris, President, Centerpointe Research Institute
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| Customer Reviews: Read 10 more reviews...
 Excellent Reading! August 1, 2008
Mark Wayman (Henderson, NV USA)
I read three books a week. This one really caught my attention. Well written, combining stories about Barnum with lessons leared. Joe Vitale has a winner here.
[...]
 Proof positive that Joe Vitale's best books are not about Joe Vitale November 25, 2007
Mike (San Jose, CA)
3 out of 6 found this review helpful
I've reviewed The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out and Buying Trances: A New Psychology of Sales and Marketing on Amazon, and I stand behind what I wrote in each of those reviews. "There's A Customer Born Every Minute" is of a different stripe. This book is what you get when Joe Vitale sets aside his aggressive, non-stop self marketing campaign for a moment and delivers a rich thesis on one of the greatest salespeople to ever walk the earth. For the record, Barnum did not say "There's a sucker born every minute." The quote actually comes from one of his competitors...Google it and see for yourself.
This book is more substantive and less "carrot-dangling" than some of Joe's other work. Jeffrey Gitomer provides the Foreword, and Vitale's book...coupled with Gitomer's own recent Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) (itself a "revised and updated" version of his "Patterson Principles of Selling," based on the late-1800s sales creed of the president of the National Cash Register Company), would nicely complement any modern-era sales volumes on your bookshelf.
I'm going out on a limb here and say that Joe probably reads his Amazon reviews. So, Mr. Vitale, here's my direct message to you. You would provide greater value and a greater level of service to your loyal customers if you offered more stand-alone books such as this one and fewer items that are merely a conduit to purchasing your other products. Thank you for this book, and while your readers learn the lessons contained within, hopefully you will learn a lesson or two yourself.
The book also reprints Barnum's "The Art of Money Getting," a speech contained in his 1869 autobiography "Struggles and Triumphs," and "Barnum's Rules for Success," an article he wrote in 1852 which later appeared in the 1855 edition of his biography.
In closing, once again, I want to clearly state that this isn't an open invitation to begin accumulating the collective works of Joe Vitale. This book is an exception to the rule he's created himself. It's worth owning and I recommend it. Beyond this book, caveat emptor.
 There's a customer born every minute October 15, 2007
Greg J. Raymond (Mustang, Oklahoma)
0 out of 2 found this review helpful
This was a good book through most of the context got alittle long winded in some parts, and was too much pertaining to the 1800's. Just not as much relating to current times as I was looking for.
A "Must Read" September 4, 2007
Deborah Sue Hofmann (Los Alamos, NM)
1 out of 2 found this review helpful
This book was a great adventure to read and re-read for me. The business principles used by P.T. Barnum over 100 years ago are still very much applicable and appropriate for today. Keeping his (Barnum) focus and positive attitude in the face of adversity gave me pause to reflect on my own business experiences and challenges. Joe Vitale did an excellent job of researching and presenting the material. I highly recommend this book.
Got 10X the Cost of Book in FREE Advertising in 48 hours! April 14, 2007
Vincent Harris (Trenton, MO USA)
3 out of 5 found this review helpful
I have to admit, while I've read reviews that made incredible claims about the results people have experienced in short periods of time, I'd never had that experience myself...until now.
Less than 48 hours after having received my book, I had used just one of the many methods to get over $300 worth of FREE advertising. Is this a fluke? Hardly. Because of the win/win situation this method creates, it can be used successfully day after day. I'm certain I'll never pay for advertising again.
This book is not only chock full of useful ideas and methods for making your business or product/service BOOM, it's also an utterly fascinating read. P.T. Barnum is one of those guy's you'd have love to have met in person, and after reading Joe's book, you'll feel like you have.
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