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Core Concepts of Marketing | 
 enlarge | Author: John J. Burnett
Publisher: Wiley
Category: Book
List Price: $63.90
Buy Used: $0.72
You Save: $63.18 (99%)
New (8) Used (13) from $0.72
Sales Rank: 1242323
Media: Paperback
Edition: 2
Pages: 300
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.7 x 7.8 x 0.5
ISBN: 0471469483
Dewey Decimal Number: 380
EAN: 9780471469483
ASIN: 0471469483
Publication Date: June 12, 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers! Your purchase benefits world literacy!
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Product Description
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
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