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Social Media Marketing: An Hour a Day | 
 enlarge | Author: Dave Evans
Creator: Susan Bratton
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $16.31
You Save: $13.68 (46%)
New (28) Used (8) from $16.31
Rating:  3 reviews
Sales Rank: 8461
Media: Paperback
Pages: 432
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.2 x 7.3 x 1.1
ISBN: 0470344024
Dewey Decimal Number: 004
EAN: 9780470344026
ASIN: 0470344024
Publication Date: October 13, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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Product Description
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
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| Customer Reviews:
A Good Book and Great Responsive Author - www.gjcae.org October 19, 2008
Robert G. Johnson (wake forest, n.c.)
1 out of 2 found this review helpful
I had been on the waiting list of Amazon.com for over 3 months waiting for this book to be released and it is exactly what I hoped for. I'm actually only 108 pages through it now as I "peeked" at all the self help guides that the author has in the appendix. I want to jump right in and get it going but Dave's advice to take your time and learn the hows and whys is so important.
I was not looking for a social commentary on social media but wanted to know the ins and out, nuts and bolts, on how to implement a successful marketable strategy and this book does it.
Only this morning I actually went to the blog and sent an email to the author, Dave, and was surprised that within a few minutes he had responded . Talk about getting more than a book!!
What is so engaging is the author is energetic, evangelistic in his zeal to help others, and willing to share to make this journey easier for others to follow. It's a step by step guide for an emerging dynamic field which is affecting us now and will do so far into the future.
I'm glad this book exists and is so affordable and even happier the author is willing and able to help us along.
Bob Johnson
A practical guidebook that not only explains social media marketing but shows you step by step how to make and implement a plan. October 18, 2008
Connie Reece (Austin, TX USA)
1 out of 2 found this review helpful
My first impression on thumbing through "Social Media Marketing: An Hour a Day" is that Dave Evans has not just crafted a well-written, practical marketing book but a textbook. I have no doubt you could take this material straight into a college classroom and use it to teach a course. (And I hope someone does just that.)
I've had the privilege of meeting the author through Social Media Club Austin, and I can assure readers that over the course of many conversations with Dave I have found that he is not someone who has recently jumped on the social media "buzzwagon" but is someone who thoroughly knows his subject and can explain it in an understandable fashion.
Give Dave Evans an hour of your day, and in three months you'll have created a complete social media marketing plan. I'd say that's well worth the price of the book!
Tap into the power of the Social Web through connected networks and consumer-oriented media by writing and implementing a plan! October 18, 2008
Jeff Lippincott (Princeton, NJ USA)
5 out of 6 found this review helpful
I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:
I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan
Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.
Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.
After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.
So if you want to tap into the power of the Social Web through connected networks and consumer-oriented media, then I recommend this book as one of the tomes you seek out and read in order to build your company's social media marketing plan. 5 stars!
PS. Take a look at the Search Inside feature at Amazon for this book. There you can access the book's Table of Contents and see exactly what is covered.
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