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Editorial Reviews:

Product Description
Praise for Subliminal Persuasion

"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
-Chet Holmes, author of The Ultimate Sales Machine

"I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
-Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers

"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."
-Ben Mack, author of Think Two Products Ahead

"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"

-Michael Lovitch, CEO, Hypnosisnetwork.com

"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
-Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich

"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
-Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths

Customer Reviews: Read 13 more reviews...

5 out of 5 stars

Subliminal persuasion June 26, 2008
1 out of 1 found this review helpful

An easy to read, no nonsense, guide into the world of modern day propaganda. The author offers more than a walk down memory lane to the origins of subliminal advertising; he offers practical tools that enable the reader to implement his ideas, as well as sources of additional information.
Useful book for the advertising novice and a reminder to the experienced marketer the power of subliminal advertising.

5 out of 5 stars

Subtle But Effective June 7, 2008
As someone who has read all of Dave's books, I would have to agree that this is his finest work to date. This book gives a step-by-step roadmap and process anyone can follow to become more persuasive.

The difference between this book, and Dave's first one:
Persuasion: The Art of Getting What You Want is that this book is much more subtle, though no less effective. It is possible to become subliminally persuasive, and to have people adopt your opinions and viewpoints without any direct or overt recommendations.

The methodology for accomplishing this is in this book. Like any other technique, these can be used for good or evil. But, whether you use them or not, you need to know about them. We are constantly being persuaded by subliminal means everyday. And, in this case, ignorance is not bliss.

As a small business owner, these techniques are particularly crucial for getting your business noticed. You'll learn how to use the power of endorsements very effectively, for instance- and how to create lots and lots of social proof. This means that your customers or prospects practically sell themselves on your product or service. Result: more money, with less work for you.

This is not the kind of book you can read once and "get it." You need to read it once, let it sink in, and then go back and read it again. If you really want to master it, read it the third time- and then, APPLY what you've read. No book will work unless you implement what you've learned.

I've been able to use several of these techniques in some sales meetings I've recently had, and my outcomes have been very good- with much less effort.

I suggest reading both Persuasion: The Art of Getting What You Want along with this book. You can never be too persuasive.

1 out of 5 stars

Not helpful at all June 6, 2008
0 out of 5 found this review helpful

I've read this book cover-to-cover, and it was a total waste of my time. I am a business coach by profession, very involved in sales and direct response marketing, always on the lookout for ways to improve my skills. This book is a total disappointment. It was obviously neither designed nor intended to help the reader. I am little bit confused... Who are "THEY" and what don't they want me to know? I thought Kevin Trudeau was already beating this one to death. Thumbs down on this one.

5 out of 5 stars

An Essential Read for those interested in Persuasion June 5, 2008
2 out of 2 found this review helpful

If you're reading this, you're interested in the field of persuasion. I don't know if you're like me, but my bookshelf is full of persuasion and influence books - from Le Bon's The Crowd to Cialdini's Influence - Science and Practice.

And if you're considering buying this book, you might be wondering "Is this just a rehash of the Cialdini influence principles, or an overview of the fabled cinema subliminal advertising experiments (which never took place) in the 1950s?"

Well, rest easy, as it's neither. And it has a wealth of information on how to persuade using techniques used by such diverse groups as mass-market advertising agencies to those running cults.

Now, let's get one thing out of the way straight away - Lakhani uses the term subliminal persuasion in a significantly broader way than you might be imagining. This is not about flashing images at you at a rate that the conscious mind cannot detect. It's not simply a re-presentation of priming, and it's not just about embedded commands. It's all together a great deal more subtle than that.

Lakhani examines the interplay between the medium, the message and how it's presented. He looks at how the elements contribute to getting over a message that's not stated explicitly.

The very different methods of subliminal persuasion are outlined and explained. Story-telling as subliminal persuasion is picked apart. How the media use persuasion is peppered with examples.

Chapter 3 - Position and Package your Legend and chapter 5 - Get a Real Endorsement - are essential reading for anyone seeking to attain expert status in their field and be recognised for it.

The book is laced with examples that make the points he makes more understandable and they act as a bridge to your implementation of the ideas.

And for that reason, this is probably a book you'll come back to time and again - there is a great deal here.

2 out of 5 stars

More like a term paper than a book May 25, 2008
5 out of 11 found this review helpful

This is far from a must read. Lakhani strings together some information from various books and interviews and cobbles together just enough for a book. It reads more like a C+ term paper. He thinly covers a few of the basics: figure out a person's pre-exisitng beliefs and play to that frame; seek emotional engagement with those who you want to persuade; understand the power of questions in teasing out how people feel. He has an interesting section on coaxing out an endorsement of you and how you do it in order to gin up social proof. There are lots of much better books.

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