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The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius | 
 enlarge | Author: Joe Vitale
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $7.95
You Save: $17.00 (68%)
New (36) Used (13) from $7.95
Rating:  3 reviews
Sales Rank: 367731
Media: Hardcover
Pages: 193
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 6.2 x 1
ISBN: 047010810X
Dewey Decimal Number: 659.1
EAN: 9780470108109
ASIN: 047010810X
Publication Date: September 28, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Good Condition, Dispatched from UK, delivery time 10 to 12 Working days
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| Editorial Reviews:
Product Description
Praise for The Seven Lost Secretsof Success
"Buy this book, apply these secrets, and your prosperity will be assured."
-Dan McComas, President, Dan McComas Associates,
Marketing & Management Consultants
"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold."
-Bruce David, publisher of Starting Smart
"The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition."
-Bob Bly, author of eighteen business books, including Selling
Your Services
"One of the most revealing works ever-I literally couldn't put it down. There are life and business success lessons in each chapter."
-Jim Chandler, President, VistaTron
"Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession."
-Scott Hammaker, CEO, Nashville Party Connection
"An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired."
-Tina Nokes, owner, A-Plus Resume Service
"A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton-a man nobody really knew, a genius lost in history."
-Jim King, CPA, Houston
"These proven principles are the foundation upon which to build a prosperous enterprise."
-Mark Weisser, CEO, Gulf Coast Security Systems
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| Customer Reviews:
 Don't Be Mislead April 22, 2008
William McPeck (Maine)
2 out of 16 found this review helpful
Since Joe Vitale writes in both the business and metaphysical realms, don't be mislead by this title. The lost secrets of success refer to secrets of advertising, not personal success. This is not to say, however, that the secrets presented in this book cannot be applied to personal success as well.
This is especially true today as we continue to evolve towards greater and greater numbers of entrepreneurs. As an entrepreneur, you are CEO of You Inc. Learning how to successfully market and advertise yourself are critical entrepreneurial survival skills.
It remains important to point out however, that this book is written from the perspective of how Bruce Barton, a famous advertising man in the 1920s, used his secrets in the advertising and marketing copy he wrote back then.
This book contains several distinct sections:
* The seven secrets Barton used in his advertising
* The dissection and commentary by Joe Vitale and renowned Internet marketer Craig Perrine of a 1925 fundraising letter written by Barton which pulled a 100% response rate
* A short section on J.C. Penney who was Barton's friend
* A section on resources about Barton, Penney and other legendary ad/marketing masters
* A short section on Barton written by copywriter Jo Han Monk
* Six copywriting rules put forth by Barton and an elaboration of these rules by Joe Vitale
* Copies of rare, original ads by Barton
* Recommended readings and bibliography
I bought this book on the basis of the title and being familiar with Joe Vitale's other books. While I wasn't looking to read about successful advertising, I am glad I did. I have no doubt that what I learned from this book will be of immense value to me as I market myself as a solopreneur consultive coach.
If you are not familiar with Joe Vitale's books, this would be a good place to start an on-going relationship with him. This book is yet another example of his ability to research and bring back to life important characters from our past. In typical Joe Vitale style, this book is an easy, yet engaging, read. I found it tough to put down. When I did, I looked forward to the time when I could pick it up and start reading again.
If you would like to know more about the secrets of advertising and marketing, read this book. You will be glad you did. I know I am.
 zero limits by joe vitale December 10, 2007
Merilee A. Warde (California)
0 out of 34 found this review helpful
Wow, this book is more than inspirational and powerful. It will bring anyone to new heights in terms of really understanding what 100% being responsible means not only for each individual but for everyone in the world. And now, there is a Zero Limits workshop with Dr. Joe and Dr. Len where ho o' ponopono tools will be presented. I would truly recommend reading this book and treating yourself to the workshop in Maui. My husband have attended this workshop and have found it to be the most inspirational method that will indeed change EVERYTHING in our lives. We are full of love and gratitude for the work that Joe Vitale and Dr. Hew Len have done in presenting to the world the power of ZERO LIMITS. Read this book and give them away to your friends. It will change the way you LIVE and LOVE.
Merilee A. Warde, Certified Miracles Coach
Setting up priorities November 5, 2007
Norman Lacasse (Ft Lauderdale, FL)
2 out of 38 found this review helpful
This book helped me concentrate on what matters most. The information is precise to the point.
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