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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)

Author: Jay Conrad Levinson
Publisher: Plume
Category: Book

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Rating: 4.0 out of 5 stars

13 reviews
Sales Rank: 51391

Media: Paperback
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 7.8 x 5.3 x 0.7

ISBN: 0452265193
Dewey Decimal Number: 658.8
EAN: 9780452265196
ASIN: 0452265193

Publication Date: November 1, 1990
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Also Available In:

•	Audio Cassette - Guerrilla Marketing Weapons
•	Audio Download - Guerilla Marketing Weapons (Unabridged)
•	Audio CD - Guerilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business
•	Audio Cassette - Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business
•	Audio CD - Guerilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business

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Editorial Reviews:

Product Description
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.

Customer Reviews: Read 8 more reviews...

5 out of 5 stars

Recommended reading for small business owners January 18, 2008
Shebear
Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series.

1 out of 5 stars

Completely outdated September 18, 2007
R. Stanton (Redlands, CA USA)
2 out of 2 found this review helpful

When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. If you have even a modicum of knowledge regarding marketing, it's a complete waste of time. This is for someone with zero or little marketing background. Absolutely elementary information.

1 out of 5 stars

You don't need this book! June 28, 2007
Koray Tulgar (Istanbul, TURKEY)
I have lost my 3 hours to read it. Don't loose yours!
There is nothing interesting in this book and very easy concept

5 out of 5 stars

Guerrilla Marketing Weapons January 9, 2007
Robert Gardner
1 out of 1 found this review helpful

Anyone who wants to be successful should have this.
Others should not.

5 out of 5 stars

New to Marketing November 11, 2006
graphdsnmouse (USA)
0 out of 1 found this review helpful

Super book for anyone new to Marketing. Lot's of practical advice for free of cheap ways to get your business noticed.

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