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Handbooks in Operations Research and Management Science, 5: Marketing (Handbooks in Operations Research and Management Science)

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Author: J. Eliashberg
Creator: Gary L. Lilien
Publisher: Elsevier Science Pub Co
Category: Book

List Price: ~~$213.00~~
Buy New: $142.71
You Save: $70.29 (33%)

New (12) Used (5) from $142.71

Rating: 5.0 out of 5 stars

1 reviews
Sales Rank: 919066

Media: Paperback
Pages: 910
Number Of Items: 1
Shipping Weight (lbs): 4
Dimensions (in): 9.7 x 6.9 x 1.7

ISBN: 0444889574
Dewey Decimal Number: 658.8
EAN: 9780444889577
ASIN: 0444889574

Publication Date: November 1, 1993
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand New, Condition, Delivery Through Fedex/UPS/DHL With a Fedex/UPS/DHL Tracking Number: We Do not Deliver to P.O Box Address

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Editorial Reviews:

Product Description
Hardbound. Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents excellent coverage of both what is known and what problem-areas present themselves as ripe for further development.The articles are written with a technically sophisticated reader in mind, but not necessarily an expert in marketing. The authors provide a discussion of the motivation - the behavioral foundations or key assumptions - leading to the development of the important models or methods in each area.While not primarily a text, the book provides an excellent foundation for advanced students in marketing. MS/OR professionals, both academic and practitioner alike, will appreciate the impact that the MS/OR approach has had in the marketing area. Finally, the book provides "must" reading for marketing scientists, academics and practitio

Customer Reviews:

5 out of 5 stars

All Marketing Researchers should have read this book April 12, 2001
1 out of 1 found this review helpful

Great review for marketing research. Suggest every academic in marketing read it.

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