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Consumer Boycotts: Effecting Change Through the Marketplace and Media | 
 enlarge | Author: Monroe Friedman
Publisher: Routledge
Category: Book
List Price: $41.95
Buy New: $30.00
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Rating:  1 reviews
Sales Rank: 227463
Media: Paperback
Edition: 1
Pages: 284
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9 x 6 x 0.9
ISBN: 041592457X
Dewey Decimal Number: 381.3
EAN: 9780415924573
ASIN: 041592457X
Publication Date: August 11, 1999
Availability: Usually ships in 1-2 business days
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Condition: Softcover book is NEW!
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Product Description
Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, Monroe Friedman discusses different types of boycotts-from their historical focus on labor and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these changes in boycott substance and style offer insights into larger upheavals in the social and economic fabric of 20th century America.
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| Customer Reviews:
Academic Study of Boycotts September 24, 2005
E. Spencer Garrett IV (Gautier, MS USA)
1 out of 1 found this review helpful
This book approaches consumer boycotts from an academic perspective. Meaning that it is not the easiest of reads and it is definitely not a "how-to" book. On the other hand it should be helpful to those interested in looking at different strategic approaches to be used in different situations. I think my two biggest complaints are that there are not summaries of each chapter and that the history of boycotts is attached at the end of the book.
I teach Business Administration at the University of Southern Mississippi and was interested in the how-to's of boycotts. While the internet is filled with pages on how-to organize boycotts there is precious little info on what makes for EFFECTIVE boycotts. One Size does NOT Fit All!
This book fills that gap by providing stories of past boycotts, how they were organized, and describing their effectiveness. My favorite story in Friedman's book was of Rev. Don Wildmon's attempts to clean up television programming and how he backed into an extremely effective method of keeping the targets of the boycott a secret (be advised this only worked because of the size of his operation and some unusual factors that he was not in control of). Wildmon's response to the TV networks claims of "censorship" is the basis for all consumer boycotts in a free society.
From a lay reader perspective, I would recommend that any reader avoid reading the book in order. Rather, read the book's first chapter (definitions), second chapter (factors affecting success), last chapter (historical perspective on tactics) and then the rest of the book or the parts that you feel are most applicable to your situation.
I also recommend reading each chapter and then making a summary of what you learned (on index cards would probably be best) so that you don't have to re-read the entire book at a later date looking for the parts that are interesting to you.
It may seem that I am nit-picking this book to death, but Forewarned is Fore-armed. Aside from the drawbacks I have described, there aren't many other choices for those considering boycotts to consult that have the breadth of Friedman's book. It is an important contribution to the study of various types of consumer boycotts and their effectiveness and will likely be the standard text on the subject for at least a decade.
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