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Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)

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Authors: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
Publisher: South-Western College Pub
Category: Book

List Price: ~~$154.95~~
Buy Used: $3.69
You Save: $151.26 (98%)

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Sales Rank: 462648

Media: Hardcover
Edition: 3
Pages: 640
Number Of Items: 1
Shipping Weight (lbs): 3.3
Dimensions (in): 11 x 8.6 x 1

ISBN: 0324200447
Dewey Decimal Number: 658.8
EAN: 9780324200447
ASIN: 0324200447

Publication Date: January 5, 2004
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Hardcover. 3rd edition. May contain some highlighting. Good condition. Text only. Same book as pictured. Ships fast! Choose expedited shipping for fastest delivery.

Also Available In:

•	Hardcover - Marketing Principles and Best Practices
•	Paperback - Ise Marketing Principles and Best Practice
•	Hardcover - Marketing Principles and Best Practices

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Editorial Reviews:

Product Description
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.

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