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Business to Business Marketing: Analysis and Practice in a Dynamic Environment

Authors: Rob Vitale, Joe Giglierano
Publisher: South-Western College Pub
Category: Book

List Price: ~~$193.95~~
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Sales Rank: 922721

Media: Hardcover
Edition: 1
Pages: 560
Number Of Items: 1
Shipping Weight (lbs): 2.8
Dimensions (in): 10.1 x 8.1 x 1.1

ISBN: 0324072961
Dewey Decimal Number: 658.84
EAN: 9780324072969
ASIN: 0324072961

Publication Date: November 15, 2001
Availability: Usually ships in 1-2 business days

Also Available In:

•	Hardcover - Business to Business Marketing: Analysis and Practice in a Dynamic Environment

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Product Description
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.

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