|
Influence: Science and Practice (4th Edition) | 
 enlarge | Author: Robert B. Cialdini
Publisher: Allyn & Bacon
Category: Book
List Price: $24.99
Buy Used: $3.06
You Save: $21.93 (88%)
New (33) Used (100) Collectible (3) from $3.06
Rating:  129 reviews
Sales Rank: 27767
Media: Paperback
Edition: 4
Pages: 262
Number Of Items: 1
Shipping Weight (lbs): 0.2
Dimensions (in): 8.8 x 5.9 x 0.5
ISBN: 0321011473
Dewey Decimal Number: 153.852
UPC: 076092007739
EAN: 9780321011473
ASIN: 0321011473
Publication Date: July 9, 2000
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Accessories:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. New Reader's Reports are included in the Fourth Edition and illustrate how readers have used one of the principles or have had a principle of influence used on them.
|
| Customer Reviews: Read 124 more reviews...
 Influence: Science and Practice (5th Edition) November 29, 2008
Eva Ananiewicz
A must read. In 2002 I wrote a review about the previous edition. Now I am a professor and have a doctorate, so I actually reference the book in my marketing and management classes. Great book for so many disciplines.
 Great easy reading. November 16, 2008
P.R. Always (Horizon City, TX USA (small town))
The book is very infomartive and is a great easy read. If I had not need it for class I would not have known it existed. I normally sale my books back, but NOT this time.
Read Chapters 1-3 November 12, 2008
Marina Martin (Seattle, WA)
Overall this was an enjoyable read, but it almost felt like two separate books to me: chapters 1-3, then chapters 4-8.
The first three chapters were very interesting and, in my copy, are covered in sticky notes, underlines, and highlights. It's not that the book shared anything particularly new, but it presented it in an organized fashion that directly related to many of my current business endeavors. If you have any project that involves selling/marketing - whether writing web copy or attending networking events - there will be some good tips, or at least friendly reminders, in these first three chapters.
The rest of the book was pure pop psychology, along the lines of "Stumbling on Happiness" - well-written, with many illustrative examples, but not all that useful. I only highlighted three phrases in all of chapters 4-8. If you like pop psychology, the rest of the book is an easy and enjoyable read, but hard to justify as work-related research.
A good textbook September 10, 2008
S. Maultsby (Sacramento, CA USA)
I purchased this title for an MBA course, 'The Causes of Corporate White Collar Crime'. It, along with quite a few case studies, makes up our reading content for this course. Cialdini does a thorough job of focusing on a number of topics of influence: reciprocation, consistency, social proof, liking, authority and scarcity. For each of these topics, Cialdini successfully incorporates many real life examples to help flesh out and explain each of these. Instead of some hard to read textbook, it is an enjoyable read and easy to get into and follow.
A must for anyone who wants to be heard in the world of business. September 3, 2008
Midwest Book Review (Oregon, WI USA)
What lets some people be listened to while others are completely ignored -- despite saying essentially the same thing? "Influence: Science in Practice" has sold over a million and a half copies is an examination of the concept of Influence and its effect in the world of business. The new and improved fifth edition adds more supportive anecdotes, the effect of popular culture, technological advances, and cultural issues that appear. Now in a newly updated and expanded fifth edition, "Influence" is a must for anyone who wants to be heard in the world of business.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
