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Marketing Strategy and Competitive Positioning (4th Edition)

Authors: Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
Publisher: Prentice Hall
Category: Book

List Price: ~~$189.33~~
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Sales Rank: 1036025

Media: Paperback
Edition: 4
Pages: 632
Number Of Items: 1
Shipping Weight (lbs): 2.2
Dimensions (in): 9.7 x 7.2 x 1.3

ISBN: 0273706977
Dewey Decimal Number: 658.802
EAN: 9780273706977
ASIN: 0273706977

Publication Date: February 7, 2008
Availability: Usually ships in 1-2 business days
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Condition: Brand new in excellent condition. Ready to ship. Receive within 4 days. Satisfaction guaranteed. International delivery within 7 days.

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Product Description

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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