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Product Strategy and Management (2nd Edition) | 
 enlarge | Authors: Michael Baker, Susan Hart
Publisher: Prentice Hall
Category: Book
List Price: $140.00
Buy New: $73.32
You Save: $66.68 (48%)
New (25) Used (7) from $71.82
Sales Rank: 1196492
Media: Paperback
Edition: 2
Pages: 560
Number Of Items: 1
Shipping Weight (lbs): 2.4
Dimensions (in): 9.4 x 7.4 x 1.2
ISBN: 0273694502
Dewey Decimal Number: 658.56
EAN: 9780273694502
ASIN: 0273694502
Publication Date: May 24, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand new in excellent condition. Ready to ship. Receive within 4 days. Satisfaction guaranteed. International delivery within 7 days. US edition.
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Product Description
Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
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