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Marketing Models | 
 enlarge | Authors: Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
Publisher: Prentice Hall
Category: Book
Buy New: $220.00
New (2) Used (4) from $175.00
Rating:  7 reviews
Sales Rank: 1122888
Format: Facsimile
Media: Paperback
Edition: 1st
Number Of Items: 1
Shipping Weight (lbs): 2.6
Dimensions (in): 9.2 x 7 x 1.5
ISBN: 013545641X
EAN: 9780135456415
ASIN: 013545641X
Publication Date: April 24, 1995
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 2 more reviews...
 Classics of Marketing Engineering January 28, 2007
Ng Hon Ming (Hong Kong)
Best book ever found in the area of Marketing Modelling. Good foundations for marketing analyst to grasp the idea of various marketing activities(e.g. promotion, place, price...etc)
A rare species of its type in the marketplace.
 Comprehensive Book on Marketing Modeling November 16, 2005
Bill Wright (Princeton, NJ)
1 out of 1 found this review helpful
This book covers all the bases for a person who wants to know the major areas of Marketing Modeling. It is quantitative, but it needs to be in order to be comprehensive enough to allow a person to build these or similar models. Some models are academic, but others are very practical and useful.
Ideal book for PhD students in Marketing April 1, 2004
3 out of 5 found this review helpful
I like this book as it is very quantitative and makes us feel marketing a more of Science than Art. It could be a good reference book for MBAs ONLY if you have a strong background in Mathematics. or else please do not even go near this book .
This is a book ideally for PhD students or those who have strong quantitative skills and want to understand Marketing from a advanced Scientic perspective.
In all it is a good book for PhD students.
 Very specific and low practice February 5, 2003
Hugo G. Zierth (Sao Paulo, Brazil)
2 out of 5 found this review helpful
The contents are very interesting , however are usefull only if one has a strong quantitative skill.
On the other hand, the book has only a small quantity of examples and I am not sure if it can really be applied in the "real world"
A PhD thesis rather than a primer? NOT! December 24, 2002
Ed Borasky (Beaverton, Oregon USA)
2 out of 3 found this review helpful
This book turned out to be *exactly* what I was looking for -- a mathematical reference for my coaching practice in quantitative marketing. Highly recommended!
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