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Principles of Marketing | 
 enlarge | Authors: Philip Kotler, Gary Armstrong
Publisher: Pearson; Prentice Hall
Category: Book
Buy Used: $19.00
New (2) Used (25) from $19.00
Rating:  1 reviews
Sales Rank: 682277
Format: Student Edition
Media: Hardcover
Edition: 11th
Pages: 768
Number Of Items: 1
Shipping Weight (lbs): 4.3
Dimensions (in): 11.1 x 8.8 x 1.3
ISBN: 0131686887
EAN: 9780131686885
ASIN: 0131686887
Publication Date: 2006
Availability: Usually ships in 1-2 business days
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Product Description
The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer&business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer&business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
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| Customer Reviews:
The start August 1, 2006
Saad B. Al Jabri (Saudi Arabia)
0 out of 1 found this review helpful
Principles of Marketing is a very important book. Any one want to learn about marketing should start with this book. It includes examples from our life showing how companies and people have used marketing in a successes way in their business.
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