Home Web Dev Web Marketing General Marketing E-commerce Search All ProductsWeb DevWeb MarketingGeneral MarketingE-commerce  Advanced Search View Cart   Checkout     Location:  Home » Web Dev » General » Marketing Management (12th Edition) (Marketing Management)    Categories • Web Dev • Web Marketing • General Marketing • E-commerce Related Categories •  General Business & Investing Subjects Books •  General Marketing Marketing & Sales Business & Investing Subjects •  Product Management Marketing Marketing & Sales Business & Investing Subjects •  Marketing Business & Finance New & Used Textbooks Custom Stores Specialty Stores •  Qualifying Textbooks Custom Stores Specialty Stores Books •  Hardcover Binding (binding) Refinements Books •  Printed Books Format (feature_browse-bin) Refinements Books Subcategories • All Titles • Arts & Photography • Biographies & Memoirs • Business & Investing • Children's Books • Computers & Internet • Cooking, Food & Wine • Engineering • Entertainment • Gay & Lesbian • Home & Garden • Literature & Fiction • Medicine • Nonfiction • Outdoors & Nature • Parenting & Families • Professional • Reference • Religion & Spirituality • Science • Teens • Travel Marketing Management (12th Edition) (Marketing Management)  enlarge  Authors: Philip Kotler, Kevin Lane Keller Publisher: Prentice Hall Category: Book List Price: $166.67 Buy Used: $48.00 You Save: $118.67 (71%) New (41) Used (121) from $48.00 Avg. Customer Rating: 27 reviews Sales Rank: 1095 Media: Hardcover Edition: 12 Number Of Items: 1 Pages: 816 Shipping Weight (lbs): 4.2 Dimensions (in): 11 x 8.7 x 1.4 ISBN: 0131457578 Dewey Decimal Number: 658.8 EAN: 9780131457577 ASIN: 0131457578 Publication Date: January 1, 2006 Availability: Usually ships in 1-2 business days Similar Items:   •  Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)   •  Financial Accounting: An Introduction to Concepts, Methods and Uses   •  Financial Management: Theory and Practice (with Thomson ONE)   •  The Goal: A Process of Ongoing Improvement   •  Principles of Corporate Finance + Student CD + Ethics in Finance PowerWeb + Standard and Poor's (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est) Customer Reviews:   Read 22 more reviews... this book sucks   June 21, 2008  0 out of 1 found this review helpful this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book. Tons of theoretical information   June 9, 2008  1 out of 1 found this review helpful Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals. Good   April 6, 2008  0 out of 1 found this review helpful Nice but the main weakness stands on the delivery on time especially for outside Europe Excellent Price   March 25, 2008  0 out of 2 found this review helpful I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner. Marketing Management 12e   January 21, 2008 This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner. SEO and Marketing Tips

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