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Principles of Marketing, 10th Edition | 
 enlarge | Authors: Philip Kotler, Gary Armstrong
Publisher: Prentice Hall
Category: Book
List Price: $124.00
Buy Used: $0.57
You Save: $123.43 (100%)
New (14) Used (135) Collectible (1) from $0.57
Rating:  3 reviews
Sales Rank: 68613
Media: Hardcover
Edition: 10th
Pages: 768
Number Of Items: 1
Shipping Weight (lbs): 4.1
Dimensions (in): 11 x 8.8 x 1.3
ISBN: 0131018612
Dewey Decimal Number: 658.8
EAN: 9780131018617
ASIN: 0131018612
Publication Date: March 3, 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Cover wear and may contain some marks or writing. Keen Northwest ships in 2 business days or less. Refunds for any reason if item returned within 30 days of shipment.
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| Customer Reviews:
Book September 24, 2005
Terry Phan (East Greenbush, NY United States)
0 out of 4 found this review helpful
The book was in good condition but it was not a hard cover book as the ad said.
Principles of Marketing, 10th Edition February 24, 2005
Miten (Illinois, USA)
6 out of 7 found this review helpful
There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as in-depth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing.
Unsurprisingly, he gives a good discussion of marketing on a global scale.
Over all, Discussion is too lengthy but authors are good and their approach is reasonable as well. Authors approach situation to convince readers with appropriate theory and examples.
- Good book but it requires lot of patience to go through it.
Covers a lot of ground August 3, 2004
W Boudville (Terra, Sol 3)
4 out of 5 found this review helpful
A timely update of Kotler's long running and successful book.
There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as indepth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing.
Unsurprisingly, he gives a good discussion of marketing on a global scale. Increasingly cheaper communications costs, especially of course email and browsers, makes a global campaign affordable, even for mid range companies.
With the huge US corporate scandals of 2002 and ongoing (Adelphia, Enron, WorldCom...), Kotler provides topical advice on social responsibility of a corporation, and of the importance of marketing ethics.
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