|
Product Management/Marketing | 
 enlarge | Authors: Michael John Baker, Susan J. Hart, Susan Hart, Michael Baker
Publisher: Prentice Hall
Category: Book
Buy New: $70.77
New (2) Used (8) from $56.54
Sales Rank: 3383186
Media: Textbook Binding
Edition: 1
Pages: 550
Shipping Weight (lbs): 1.9
Dimensions (in): 9.2 x 6.8 x 1.1
ISBN: 0130653683
Dewey Decimal Number: 658.56
EAN: 9780130653680
ASIN: 0130653683
Publication Date: December 1996
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
| |
| Editorial Reviews:
Product Description
Product strategy and management are at the very heart of marketing and should lie at the core of a firm's overall strategy. Knowledge and understanding of the nature and practice of product strategy and management are necessary elements in the development and formation of the professional manager. Baker offers a review and analysis of the issues involved in managing products through their life cycle. Takes an integrated approach, emphasising the importance of involving all business functions within the product life cycle.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
