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Consumer Behavior with DDB Life Style StudyTM Data Disk

Authors: Delbert Hawkins, David Mothersbaugh, Roger Best
Publisher: McGraw-Hill/Irwin
Category: Book

Buy Used: $80.00

New (23) Used (50) from $80.00

Rating: 3.0 out of 5 stars

2 reviews
Sales Rank: 27494

Media: Hardcover
Edition: 10
Pages: 790
Number Of Items: 1
Shipping Weight (lbs): 3.6
Dimensions (in): 10.1 x 8.1 x 1.3

ISBN: 0073261548
Dewey Decimal Number: 658.83420973
EAN: 9780073261546
ASIN: 0073261548

Publication Date: March 2, 2006
Availability: Usually ships in 1-2 business days

Also Available In:

•	Paperback - Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy
•	Hardcover - Consumer Behavior with DDB Life Style StudyTM Data Disk

Accessories:

•	Why Customers Do What They Do
•	What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

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Editorial Reviews:

Product Description
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. .

Customer Reviews:

1 out of 5 stars

Never recieved the book September 24, 2008
Matthew Flesch
0 out of 1 found this review helpful

I ordered this product and received an email saying that the book was unavailable. I am yet to receive me money back to this book.

5 out of 5 stars

Solid Reference Work January 21, 2008
R. BraytonBowen (Louisville, KY USA)
This is a fine reference work that is both up-to-date and with lots of case studies. I have used this work in my classes for Consumer Behavior and have found it to be well organized, easy to follow, and professionally challenging. Students come away with a healthy appreciation from the perspective of both the marketer and the consumer. It definitely changes the way they look at consumerism.

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