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Marketing: Principles and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims | 
 enlarge | Authors: William Bearden, Thomas Ingram, Raymond Laforge
Publisher: McGraw-Hill/Irwin
Category: Book
Buy Used: $62.30
New (23) Used (35) from $62.30
Rating:  1 reviews
Sales Rank: 429298
Media: Paperback
Edition: 5
Pages: 588
Number Of Items: 1
Shipping Weight (lbs): 2.8
Dimensions (in): 10.6 x 8.3 x 0.9
ISBN: 007322569X
Dewey Decimal Number: 380
EAN: 9780073225692
ASIN: 007322569X
Publication Date: November 21, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: 136v add 5th edition copyright states 2007 Books rated "Good" may have some notes, underlining, or highlighting. These books also may contain the previous owner's name, stamp, sticker, or gift inscription, or may be library discards. Your purchase helps to provide training and employment for homeless and very low-income people.
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Product Description
Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
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| Customer Reviews:
Pretty nice...much cheaper than the normal version. December 13, 2006
Lauri Maki lll (Ishpeming, MI USA)
1 out of 2 found this review helpful
The Looseleaf version is way cheaper than the normal hardback version but the hole punching can be a little off causing some minor problems. Overall, an excellent book!
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