Marketing Channels: A Relationship Management Approach |
 enlarge | Authors: Lou E Pelton, David Strutton, James R Lumpkin
Publisher: McGraw-Hill/Irwin
Category: Book
List Price: $119.68
Buy Used: $1.08
You Save: $118.60 (99%)
Used (15) from $1.08
Rating:  1 reviews
Sales Rank: 886962
Media: Hardcover
Edition: 2
Pages: 544
Number Of Items: 1
Shipping Weight (lbs): 2.3
Dimensions (in): 9.5 x 8 x 1
ISBN: 0072895128
Dewey Decimal Number: 658.84
EAN: 9780072895124
ASIN: 0072895128
Publication Date: August 24, 2001
Availability: Usually ships in 1-2 business days
Condition: Lots of shelf wear, may contain some notes or highlighting, corners/edges worn and bent, may not include companion materials like cdroms or access codes.
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Product Description
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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Customer Reviews:
some chapters in this book October 8, 2001
walid shalakany (egypt)
0 out of 20 found this review helpful
can u send me the first seven chapters of this book , plz tell me how many chapters in this book .
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