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Marketing Paperback w/PowerWeb Package | 
 enlarge | Authors: William O Bearden, Thomas N Ingram, Raymond W Laforge
Publisher: McGraw-Hill/Irwin
Category: Book
Buy Used: $0.40
New (6) Used (20) from $0.40
Sales Rank: 1184836
Media: Paperback
Edition: 3
Pages: 640
Number Of Items: 1
Shipping Weight (lbs): 2.9
Dimensions (in): 10.9 x 8.1 x 0.9
ISBN: 0072461284
Dewey Decimal Number: 658.8
EAN: 9780072461282
ASIN: 0072461284
Publication Date: October 13, 2000
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers! Your purchase benefits world literacy!
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Product Description
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.
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