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Words that Sell, Revised and Expanded Edition | 
 enlarge | Author: Richard Bayan
Publisher: McGraw-Hill
Category: Book
List Price: $16.95
Buy New: $9.43
You Save: $7.52 (44%)
New (41) Used (12) from $9.43
Rating:  22 reviews
Sales Rank: 8678
Media: Paperback
Edition: 2
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 8.4 x 0.5
ISBN: 0071467858
Dewey Decimal Number: 659.1014
EAN: 9780071467858
ASIN: 0071467858
Publication Date: March 15, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. - More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
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| Customer Reviews: Read 17 more reviews...
 Wonderful complement to a thesaurus August 17, 2008
Literator (Tampa, FL USA)
I'm finding this book very useful as I blunder my way along into a copy writing career. It's well-organized, compact and easy to tuck into my computer bag. I still like to have a thesaurus around, but for giving my copy a commercially viable kick in the pants, this book is top notch.
 Best Marketing Copywriting Book - Period! July 29, 2008
J. Tatman
1 out of 1 found this review helpful
This book is a copywriter's best friend. I don't know what I'd do without it. I use it ALL the time at work. Some of the pages are even getting worn! I wouldn't live without it. It has paid for its self a hundred times over. It has a very easy to understand layout, and I love the "Snappy Transitions". It's a life-saver. If your a marketing copywriter thinking about buying this book, do it! It's the best decision you'll ever make.
Practical, Useful, Inspiring June 26, 2008
Robecchi Mario (Italy)
1 out of 1 found this review helpful
This book multiplies ideas over a reliable reference-net made of copywriting experience. I've been writing for professional purposes since 1980 and 28 years later I discover this treasure I would have met before: do not miss your chance, you who are involved in writing any kind of text aimed to really communicate! A must on every copywriter's and businessman's desk.
great resource - highly recommended June 24, 2008
aussie customer (Australia)
1 out of 1 found this review helpful
A very handy book for brainstorming the sort of feeling that you want a particular piece of copy to convey and handy for finding different ways of saying the same thing when you need to write copy for a lot of different but similar products.
 Nothing New to Me June 19, 2008
Sleepyjeanne (NY NY)
2 out of 2 found this review helpful
Given the reviews written here I expected wild revelations in copywriting. What I got was a disappointment. I felt most of the words and ideas here are already overused and familiar. I myself have already used many of them, and I'm fairly new at this.
If you're at all experienced in selling I'd probably try the sequel to this book, but as for me, I'll pass on that too.
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