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Negotiate to Win: The 21 Rules for Successful Negotiating | 
 enlarge | Author: Jim Thomas
Publisher: Collins Business
Category: Book
List Price: $22.95
Buy New: $12.35
You Save: $10.60 (46%)
New (32) Used (15) from $9.00
Rating:  12 reviews
Sales Rank: 172074
Media: Hardcover
Pages: 320
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.4 x 5.8 x 1.1
ISBN: 0060781068
Dewey Decimal Number: 302.3
EAN: 9780060781064
ASIN: 0060781068
Publication Date: September 1, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new! Perfect condition! Fast shipping - all orders are shipped within 24 hrs. of purchase (SYT)
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Product Description
Discover the Power
Of Better Negotiating Negotiation is one skill everyone needs in order to get more of what they want -- to sell more, to keep costs down, to manage better, to strengthen relationships -- to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships. This indispensable guide covers all you'll ever need to know about negotiating, including: - The 21 rules of successful negotiating -- and how to defend against them!
- "Quickies" -- specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others
- Why Americans are among the worst negotiators on Earth
- How to overcome your natural reluctance to bargain
- Why win-win negotiating is so vital
- How to thoroughly prepare for your negotiations
- How to deal with counterparts who intimidate or harass you
- How to negotiate ethically -- and deal with those who don't
- How to negotiate more successfully across cultural lines
- Thomas's Truisms -- 50 memorable negotiating maxims
- The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!
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| Customer Reviews: Read 7 more reviews...
 Disappointed April 25, 2008
D. Louden (NorCall)
Unfortunately, I didn't get anything helpful from this book. I now despise the word "krunch" as it is mentioned over and over and over again.
 Very Solid and Practical Advice November 17, 2007
Mark W. Kenczyk (MidWest USA)
1 out of 1 found this review helpful
Negotiate to Win by Jim Thomas is an excellent book for anyone in the business world that would like to brush up on their negotiating skills. The advice is practical and easy to follow -- no fancy formulas or slick acronyms here. Jim's ideas are based on real world experience; not just academic research. Whether you are buying or selling, this book will help you improve your negotiating approach and tactical skills. Every time I read the book a new idea pops that helps me negotiate better deals.
A must read!
A High Quality Book January 7, 2007
Elijah Chingosho (Nairobi, Kenya)
2 out of 2 found this review helpful
According to Kurt Lewin, "There is nothing as practical as a good theory". This is an apt comment in reference to Jim Thomas's book "Negotiate to Win: The 21 Rules for Successful Negotiating". The author methodically and clearly explained his 21 rules for successful negotiations in a readable and humorous manner, in a way that readers can easily implement them.
Jim Thomas stresses the need for win-win negotiations and how to achieve them. When carrying out effective negotiations is spelled out as clearly and cogently as they are in this book, their application to the complex world of negotiations becomes self-evident. The author does a good job of presenting the negotiation process in an easy to read and understand manner that is both useful and practical to all those that are interested in achieving successful and effective negotiations. Novices will be provided a path whilst the seasoned practitioners will find affirmation.
While the book is an excellent guide for people involved in negotiations in the corporate world, it is also a valuable resource in the home and other scenarios.
Great Book easy and fun to read December 3, 2006
L. Lerner (ambler, pa)
3 out of 3 found this review helpful
Unlike Herb Cohen's book "Negotiate This" Negotiate to Win: The 21 Rules for Successful Negotiating will teach tricks of the trade from page one. This book will lay out how to start the negotiation, how to react to first offers, how to get to a great postion to counteroffer, and finally how to realize when someone is at the bottom line. It is easy to understand and fun to read. The tips and the practices can be used in real life scenarios from day one and incorporated into negotiations immediately, even with no practice. The rules will help in every scenario and show how the other side may react to concessions, counteroffers, nibbles and krunches. I highly recommend this book to anyone it is the best book on negiations I have read.
A very handy and usable guide to negotiating September 4, 2006
Jeffrey Leeper (Seattle, WA USA)
5 out of 5 found this review helpful
Many of the tips in the book sound familiar from the other books on negotiating I've read. However, the author here does a good job in making a very readable guide as well as does a good job in explaining why the tip works. He also highlights particular pitfalls that await the unwary.
The author mentions early on that he is trying to add some humor into the work and apologizes, in advance, if we find it offensive. Nothing really stood out as offensive, but some jokes don't seem to fit with the principle he was explaining.
The tips are easy to remember, but as with all skills, the reader needs to practice these. The book is more than clear in explaining what and how to do it. I plan on using some of these myself.
The author points out that the bottom line is sometimes the bottom line. I never really thought about this, but it fits with the notion of win-win negotiating. We have to remember that most of our negotiations have an ongoing relationship component.
The back provides some tips on negotiating for a car or home. These are the most common negotiations we get into.
I would recommend this book to anyone wanting to brush up their negotiating skills. This is a skill that will help you at work or at home.
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