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Retail Business Kit For Dummies | 
 enlarge | Author: Rick Segel
Publisher: For Dummies
Category: Book
List Price: $34.99
Buy New: $18.76
You Save: $16.23 (46%)
New (34) Used (12) from $18.00
Rating:  12 reviews
Sales Rank: 67421
Media: Paperback
Edition: 2
Pages: 408
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.2 x 7.3 x 1
ISBN: 0470293306
Dewey Decimal Number: 381
EAN: 9780470293300
ASIN: 0470293306
Publication Date: September 2, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. And, the Bonus CD includes forms, templates, and samples that help simplify every business task, from managing inventory to creating sales and more! Discover how to: - Launch a successful independent retail business
- Create a Web site that shines
- Connect with customers and increase sales
- Simplify operations with forms and templates on the CD
- Handle legal and accounting issues
- Design stores that really work
- Practice the 10 keys to retail selling
- Use management practices proven in the trenches
- Make visual merchandising work for you
Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!
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| Customer Reviews: Read 7 more reviews...
 Great Advertising Tips November 18, 2008
L. Osborne
Advertising has always been of particular concern to me and I was delighted to find a wealth of information on this topic in Retail Business Kit For Dummies. For years, we had been dumping dollars into old advertising methods. After reading the chapter on advertising, I decided to revisit our advertising methods and I really think that this has been a good change.
Very Helpful and Informative Book November 12, 2008
L. Freson
1 out of 1 found this review helpful
I can not say enough great things about Retail Business Kit For Dummies. Whether you are just thinking about starting a retail business, or if you have been a store owner for years, you will find this book to be very useful. The author takes everything you need to know about retail and puts it into one simple, yet thorough resource.
If you are looking for help in starting or continuing to run a business...this is the book for you... November 10, 2008
David W. Felts (Oklahoma)
2 out of 2 found this review helpful
This book is filled with practical advice for retail business owners that is truly helpful. I have followed Rick Segel for many years now, and the advice he gives is down to earth, solid business advice from a completely different angle than most authors, his is from actually having owned and worked a retail business.
Advertising is something that most business owners I know struggled with and I was really impressed with the advice that Rick gave on what to include in my advertising arsenal. It has helped me to focus on effective advertising that has attracted new customers.
I implemented one of Rick's ideas for a one day sale in my shoe store, and it caused me to run $10,000 in sales on that day, without killing my business the next week. I had over thirty people standing in line just waiting to get into my shoe store at 8:00am, it was amazing.
I highly recommend this book for anyone whether just starting a business, or if you've been at it for a long time...there is way more stuff in this book than you will probably ever use...it is a must add to your business book collection.
 Retail Business Kit for Dummies August 4, 2007
Deborah (Virginia)
4 out of 4 found this review helpful
I recently opened a small shop in an antiques mall and found this book to be quite helpful. The information is presented in an interesting and easy to use format. The book covers all the basics and is loaded with useful suggestions for marketing your business.
 Good read, but too rudimentary August 31, 2006
Junuzovic Samer (Sarajevo, Bosnia-Herzegovina)
5 out of 13 found this review helpful
One thing is for sure - if you really intend to start your own retail business, Retail Business Kit for Dummies will not take you far. It is very rudimentary, to say the least. My real disappointment is because of the CD that came with the book, supposedly full of useful forms, reports etc. They looked as if they were written with a typewriter.Anyway, regardless of your profile, I do not think that this book will help you open or run a successful retail business, nor significantly compliment your existing knowledge.
However, it does make an interesting read, and offers good common sense advice based on the authors many years in the industry.
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