For the Love of Murphy's: The Behind-The-Counter Story of a Great American Retailer

"For the Love of Murphy's is an excellent account of the history of a great five-and-ten. Jason Togyer has truly captured the "behind-the-counter" view of an innovative retail organization.

The G. C. Murphy Company is very special to me. My management style and work ethic grew from the experience and training I acquired over a sixteen-year period as a G. C. Murphy employee. I worked as a part-time stock boy in the early 1950s and then spent five years full time in the management training program, working in seven different stores. After serving in the Marine Corps, I returned part time to the G. C. Murphy Company?and while attending Penn State University, I worked in the downtown State College store.

I highly recommend For the Love of Murphy's to anyone who has had the experience of working in a five-and-ten retail store. Students of marketing management and merchandising, young entrepreneurs, and small-business owners will also gain immensely from the wealth of information in this book." ?Larry R. Pollock
Chancellor Emeritus, Penn State-New Kensington

Five-and-ten stores were immensely popular during the middle fifty years of the twentieth century, selling cheap, dependable goods to people from all walks of life. Now the product of a bygone era, these stores were revolutionary in their time, but few today appreciate how important they were in creating our present-day consumer culture. In this caring but honest look at one of the best-known chains of five-and-tens, Jason Togyer traces the history of the G. C. Murphy Company, headquartered in McKeesport, Pennsylvania.

Though not the largest chain, nor the first, Murphy's is remembered today as a commercial trailblazer, a corporation run with honesty and integrity, and, at its peak, a retailer whose more than 500 stores managed to outsell those of the giant F. W. Woolworth Company by a factor of three to one. Making extensive use of both the company archives and anecdotes from former employees and customers, McKeesport native Togyer recreates with outstanding detail the world in which the G. C. Murphy Company emerged; its survival and growth during the Great Depression; its response to a strained economy during World War II; its fight against rapidly expanding competitors such as K?Mart; its struggle and recovery in the 1970s; and its unsuccessful battle to stave off Wall Street raiders in the 1980s.

Though modern-day shoppers may not know the Murphy name, they know the legacy it left behind. From its adventurous selling tactics to its strict code of corporate ethics, the G. C. Murphy Company should be remembered not as a dusty relic, but as a pioneer in the American business world.