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The Websters' Dictionary: How to Use the Web to Transform the World | 
 enlarge | Author: Ralph Benko
Publisher: The Websters' Press
Category: Book
List Price: $19.95
Buy New: $12.99
You Save: $6.96 (35%)
New (9) from $12.99
Rating:  6 reviews
Sales Rank: 797803
Media: Paperback
Pages: 204
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.3 x 5.5 x 0.7
ISBN: 0982075618
EAN: 9780982075616
ASIN: 0982075618
Publication Date: November 4, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The Websters' Dictionary shows you how the big success stories in Web advocacy -- groups like MoveOn.org and Heritage.org, starting from very little achieved such massive success. And how you can too. This book lays it out from the basic to the sophisticated. How to get a domain name (and what domain name to pick). How to create a great website ... or select someone to do it for you. What kind of site will let you use the power of Web 2.0 at the lowest possible cost. What style gives you impact. What content works? How much should you be prepared to spend? What kind of team will you need? It lays out best practices briefly, clearly, picturesquely and accurately. This is the dawning of the Age of the Internet. Be part of that. Become a Webster -- an activist, an operative, or a wonk who is using the Web to transform the world. Spinning silica into worldwide webs of glass and light, the Internet has become a planetary community in need of a global guidebook. The Websters' Dictionary is it -- a cornucopian resource for all compendious world-warpers. -- George Gilder, author of Wealth and Poverty (the Bible of Reaganomics), and the high tech classics Telecosm and Microcosm.
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| Customer Reviews: Read 1 more reviews...
Embrace the change - buy this book! December 9, 2008
Anna Boldt (Bethesda, MD United States)
2008 was the year that politics went digital, with a masterful social networking web-based campaign by Barack Obama that left John McCain and the Republican party in the digital dust. Ralph Benko -- one of Washington's premier political agitators on the side of personal empowerment and opportunity - has written a primer that will empower us all with the extraordinary opportunities of the web. 2008 made clear that you simply can't engage in politics in any meaningful sense in the 21st century without exploiting those digital opportunities, and Benko's book is the best I've read in telling us how to do it. A tour de force that combines political insight, tech savvy and decades of rabble-rousing experience in a must-have manual for every agitator and just plain Joe out there with the humble ambition of changing the world. Embrace the change - buy this book!
Definitely worth the time and money for anyone using the Internet to help leverage their business or non-profit. November 2, 2008
Peter Eyre (Washington, DC)
1 out of 1 found this review helpful
Ralph Benko's "The Websters Dictionary" does an excellent job detailing the power of web 2.0. Benko spent two-years looking at how various organizations, businesses, and campaigns have leveraged their message via the Internet, and has distilled down what works and what does not, in this easy-to-read overview.
I work at Bureaucrash, an organization that promotes activism for freedom. Bureaucrash is small in terms of paid staff and budget, so we utilize the Internet, new media, and Web 2.0 to have a larger footprint. As such, I found Benko's book invaluable, especially as we're transitioning to a more decentralized approach.
Take-aways that can be gleaned from the book that are applicable to virtually any such organization include being clear and concise, understanding your community to better support/encourage it, being transparent to give community a stake in outcomes, facilitating spontaneity, and that content is king. Further advice is to take calculated risks, but to start small and scale up if they pay off.
Rather than advocate a top-down approach, Benko, in "The Websters Dictionary", embraces the ideas and actions that stem from a bottom-up, community-driven approach, and he provides research-backed suggestions on how to make that happen. All of this can be summarized by Benko's statement that "the potential of this medium [Web 2.0] is huge, and I hope that out of this thing comes a million things we can't imagine."
For anyone interested in how the Web has transformed politics and policy activism October 29, 2008
Knox Bronson (Los Angeles, CA United States)
2 out of 2 found this review helpful
Disclaimer: this book features an interview with me, so I might be biased.
Ralph has done a wonderful job looking at how moveon.org and dailykos and other progressive groups harnessed the power of the web to mobilize millions of people. I learned a lot reading the book. His research and conclusions are solid.
He offers, for the novice, the basics of web site building: domain registration, hosting, how to find a developer, etc. And then, for those already involved, does a great job of looking at the bigger implications of how the Web is transforming, for the better, our politics and our culture. Ralph self-identifies as a conservative Republican, but he is at heart a true populist and the Websters' Dictionary is, at its core, a populist bible for anyone of any political stripe.
Clever and useful October 29, 2008
Michael S. Dobson (Bethesda, MD United States)
2 out of 2 found this review helpful
If you're involved with any issue, the web is the way to get the word out, but few people have the grasp, understanding, and clarity that Ralph Benko brings to the subject. Essential reading for anyone who plans to advocate a point of view...or just build a viral web presence for fun and games.
The Webster's Dictionary Has Energized My Advocacy Project October 29, 2008
M. J. Hanson (Bristol, VA)
The Webster's Dictionary is a superior work. Not only is it beautifully illustrated, but interesting and couched in words that everyone from the "internet challenged" to the internet pro can understand. It is not only applicable to policy promotion but all types of promotion. It is usable to those with a zero budget (like me) and those who are well heeled. Following the methodology of the book I have created a community networking web site to promote the FairTax and in just 12 days the community is "growing like a weed". To see what a novice like myself can do following the guidance of Webster's Dictionary, visit my site at www.zaptheirs.ning.com. If you support the FairTax welcome aboard. Mr. Benko has created a wonderful way to promote policy through the internet.
John Hanson
Bristol, VA
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