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Advanced Presentations by Design: Creating Communication that Drives Action | 
 enlarge | Author: Andrew Abela
Publisher: Pfeiffer
Category: Book
List Price: $45.00
Buy New: $32.89
You Save: $12.11 (27%)
New (27) Used (13) from $27.00
Rating:  6 reviews
Sales Rank: 100583
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 10.9 x 8.4 x 0.8
ISBN: 0787996599
Dewey Decimal Number: 658.452
EAN: 9780787996598
ASIN: 0787996599
Publication Date: September 22, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
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| Customer Reviews: Read 1 more reviews...
 A must-have for developing evidence-based presentations. December 18, 2008
Tracy A. Altman (Denver, Colorado, USA)
1 out of 1 found this review helpful
It's not every day I see a book offering chapters with names like "Marshalling your evidence" and "Assembling the anecdotes that will illustrate your evidence". Abela answers the question "What does the evidence say about presenting evidence?" This book analyzes the building blocks of effective presentations in a way I've never seen.
Abela provides specific evidence of what's most likely to work, and why, when you want people to *act* on something you present to them. But the book is more than a recap of scientific findings: It's written from the perspective of a marketer and business manager, offering practical, evidence-based advice about how to focus on a problem your audience has, and how to show them you can help solve it. Three key topics are:
1. Structuring stories. Abela presents a SCORE method for sequencing evidence: Situation, Complication, Resolution, Example. The aforementioned "Assembling anecdotes" chapter talks about three types of stories we can use: 1) One that relates directly to our situation, 2) a hypothetical story, or 3) a more metaphorical one.
2. Using graphics. The book provides numerous examples of charts and other graphics, explaining which can help you best present your data. I've heard plenty of discussions of visual presentation -- Abela goes into more detail than most, staying focused on interpreting the hard evidence about how to engage an audience.
3. Setting goals for your presentation. Abela talks about setting measurable objectives for what you want your audience to think and do differently after your presentation.
I highly recommend this to anyone who wants to present convincing evidence in a business environment.
the definitive guide October 13, 2008
Mr Bojangles (London)
2 out of 2 found this review helpful
this is 'the' book on presentations, full of indispensible information in every chapter. It would be hard to find a more comprehensive guide. If you've ever had trouble keeping an audience's attention during a presentation then you need this book. It doesn't just cover the basics but gets to the how's and whys of what makes a good presentation, how to understand & read an audience, how to plan and cater to it -with some clearly tested and effective methodology from someone who really knows.
This is the definitive guide.
A different book about presentations September 27, 2008
Carlos Cruz (Estarreja, Portugal)
2 out of 2 found this review helpful
I just finished this book and I think it was a very good investment of my time and money.
I think it is a very different book because:
* It is very well supported, it has an admiring list of references about research made on all sorts of ideas and rules of thumb regarding presentations;
* It help us think deeply about the objectives of a presentation (before this book, most of the time, when I thought about objectives I came out with a list of things to do, to present, a kind of agenda for the presentation. Abela reminded me "But what we need is a way to set objectives that are all about the audience, not the presenter.")
* It help us sequencing our information to tell a compelling story (I loved the SCoRE method to define and sequence the main points of a presentation)
* It speaks, and I never saw anything of this kind in others books, about two kinds of different presentations: ballroom presentations and conference room presentations. Most of the books about presentations are about ballroom presentations, then, when we have meetings, when we have commercial presentations we tend to use the same kind of slides and techniques we use and see being used in ballroom presentations with audiences of more than one hundred persons ("Good ballroom style presentations should have minimal text, perhaps just a brief title, and rich, relevant visuals" on the other side "Good conference room style presentations should have lots of relevant detail and text, and should be handed out on paper, never projected"). This is great stuff, I never though about this, laptops and projectors are everywhere, so we tend to use them for whatever reason, for all kinds of occasions, but if we want to be effective we should think before on what kind of presentation style is the most useful.
A must read September 10, 2008
Expanding Knowledge (Toronto Canada)
0 out of 1 found this review helpful
This much awaited book has met and surpassed my expectations. Its logical format and comprehensive approach makes it an excellent read for all involved in the field of presentations. It is obvious that the writer is backed by a good practical background in his field. Certainly good value for money and does not wsste your time in 'nice to know' info.
Incredibly useful book for designing presentations September 10, 2008
Mark Bower (New York)
1 out of 1 found this review helpful
Early last year, I had the opportunity to attend one of Andrew Abela's seminars, and now just read his new book. The full-day seminar was excellent, but my understanding is that these sessions are usually offered only to major corporations...so unless you work for one of these companies you probably won't get to see Andrew in action. (BTW: He is an outstanding teacher). Luckily for everyone else, his new book does a great job capturing many of the themes Andrew covers in his seminar. If you've ever gotten stuck staring at a blank page trying to figure out how to start writing a presentation....or if you're sitting at your desk with 50 slides trying to figure out how to organize them to make your presentation more powerful...then this book is well worth reading. Since I've known MANY people who struggle creating solid presentations (...and I've been their 'victim' sitting in conference rooms), I might just send them a copy in a plain brown wrapper. I'd give this book my highest recommendation.
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