Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer | 
 enlarge | Authors: Carl Sewell, Paul B. Brown
Publisher: Doubleday Business
Category: Book
List Price: $14.95
Buy New: $2.27
You Save: $12.68 (85%)
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Rating:  34 reviews
Sales Rank: 38645
Media: Paperback
Edition: Revised
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.4
Dimensions (in): 8 x 5.5 x 0.6
ISBN: 0385504454
Dewey Decimal Number: 381
EAN: 9780385504454
ASIN: 0385504454
Publication Date: November 2002
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.
Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.
Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including:
• Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your
estimate or throw in an extra service free of charge
• No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them?
• Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve
• Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and
politeness from his mother.
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| Customer Reviews: Read 29 more reviews...
 Simple, very effective. June 27, 2008
Fede Tlaco (Mexico)
1 out of 1 found this review helpful
Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer
I have given away many copies of this book and have always received a thank you, thanks for giving me something that really makes sense. It may have been written many years ago, but everything said is true today. Your Customers will stay with you if you adapt the tools learned. Highly recommended reading.
 On the money April 24, 2008
J. O. Hutchinson (NZ)
This book reminds us of everything we have been told on every sales course we have every attended and offers so much more. If only doing these things wasnt that difficult. The answer is to get everyone in your orginisation on "the same page", don't buy one copy, buy one for every front line employee you have it could be the best investment you ever made.The bottom line is we know that this is the way things should be but we constantly make up excuses why we can't do it....
Make a stand, anything less than than exceptional service just isn't good enough.
Classic Sales primer July 28, 2007
therosen (New York, NY United States)
Carl Sewell's model for Sales and repeat business in the automobile business was thrust into the spotlight by some generous praise from uber-guru Tom Peters. This is his book on how he did it. Of course so much of it is beyond obvious ("Listen to your customers" - who doesn't know that's important in Sales?) but then again, he has to be doing something right.
Key themes include:
- The important of understanding you customers.
- Service through systems.
- How do deal with people.
- Measurement.
- Creating customer experiences.
- Learning (Borrowing).
Perhaps Sewell's greatest contribution to broader Marketing management is the concept of the lifetime value of the customer. Is a customer worth the Caddy they buy, or every one they buy during their life? That's what costs need to be measured against.
The book does earn it's spot in any Management library.
Great! February 8, 2007
Twilliams
1 out of 1 found this review helpful
This book gives valuable insight into what a customer really wants and thinks. I would recommend this book to anyone who works with customers, employees and employers alike! Often we forget who really pays your paychecks. (Hint: It's not your boss!)
Great Practical Application of Service January 9, 2007
P. Morgan (Tulsa, OK USA)
1 out of 1 found this review helpful
This book cuts through all the theory and gives a real life view of someone who is passionately dedicated to service and shows how service drives superior business. All the business theories come to life through real life examples from Carl Sewell's business experience. It is a down to earth book of how to see the true value of service to a business and how to think like a customer to deliver world-class service.
Since he is the boss over his firm, there are a few things that need to be modified or adapted to fit in the corporate world to be practical.
Overall, a good read. It will energize you in thinking about service as a strong business tool.
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