|
Guerrilla Marketing in 30 Days | 
 enlarge | Authors: Jay Conrad Levinson, Al Lautenslager
Publisher: Entrepreneur Press
Category: Book
List Price: $19.95
Buy New: $4.75
You Save: $15.20 (76%)
New (33) Used (34) from $4.28
Rating:  20 reviews
Sales Rank: 216037
Media: Paperback
Edition: 1
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 7.6 x 1.1
ISBN: 1932531297
Dewey Decimal Number: 658.8
EAN: 9781932531299
ASIN: 1932531297
Publication Date: January 7, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New - Never Opened. Fast, reliable delivery. Exceptional customer service. Selling books online since 1999. Standard shipping is USPS. Expedited shipping is UPS Ground. Expedited shipping will NOT deliver to HI, AK, PR, PO Boxes, APO/FPO.
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
A Blueprint for Great Marketing! In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics. Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.
|
| Customer Reviews: Read 15 more reviews...
 Guerrilla Marketing? October 12, 2008
JEFFREY SMITH (Los Angeles, CA USA)
1 out of 1 found this review helpful
This book tells it all in a slightly different way that is interesting but it is basically the same thing that Zig Ziglar or Napoleon Hill told us years ago.
 Great info May 8, 2008
Donald T. Laskowski (Florida)
1 out of 1 found this review helpful
Got the cd and loved it. got a lot of good info and am working on getting the word out about my short form feature "A Patriot Act". I would put this book or cd on the top of my list of marketing tools.
Guerrilla Marketing in 30 Days July 15, 2007
Dr. Tami Brady (Calgary, Canada)
1 out of 1 found this review helpful
Guerrilla Marketing in 30 Days is the latest addition to the Guerrilla Marketing series. Like all of the books in this series, this book explains marketing and the importance of marketing in real life terms that directly relate to any business. Moreover, these easy to understand explanations are always accompanied by realistic commonsense methodology that the reader can tailor to suit his or her business needs.
Guerrilla Marketing in 30 Days is unique in this series as it pulls together marketing knowledge and know how into a 30 day plan that the reader can use to start and then build his or her own marketing strategies. This plan gradually takes the reader through the essentials of determining his or her business's marketing goal and understanding his or her target audience through the many ways to learn from the successes and mistakes of competitors to specific ways to make the most of his or her marketing budget. This book tutors the new business person in Marketing 101 giving him or her an important edge in business. The reader well versed in marketing strategies will also find this book essential reading material as he or will gain new marketing tools and management skills that will his or her to sustain and continue successful marketing strategies.
 Disappointing effort August 19, 2006
Eric K. Chambers
4 out of 5 found this review helpful
I've read a couple of Levinson's books but this may be the last. This book was flawed in so many important ways that I would not recommend it for anyone with more than a cursory understanding of marketing.
As a couple of other reviewers pointed out. Levinson is trying to take complex marketing principles and transform them into bullets and coy little catchphrase. In the process he looses the complexity and richness of the topic, reducing the principles to a "taste great, less filling" tagline. While this might be successful if he is selling beer where "taste great less filling" is enough information for us to make a decision about what beer we are going to drink it is too superficial for framing our marking efforts.
Second, the writing is so awful it's uncomfortable. Poorly constructed sentences, incorrect word choices, and mixed and sometimes inappropriate metaphors abound. For example, on page 30 we are to believe that marketing is a bit like being a duck hunter were we blast our target (our customers) with a shot gun but on page 31 were the "big ducks" that flap our wings presumable being shot at by others if we are to follow his metaphor?. This doesn't make sense.
Third, the structure of the book--30 days to guerrilla marketing--is artificial and not very helpful. A thematic arrangement (like in his other books and most other marketing books) might have been more useful.
Now, on the other hand I did find helpful the basic messages of the book--that marketing is an ongoing process, not something you doing once or twice, that marketing is about knowing who you are and who your competitors are, and so forth. Unfortunately the messengers gets in the way of the message in far too many cases.
For my money, Levinson's other books are a better value as is The Portable MBA in Marketing.
A great plan August 8, 2006
J. Marquardt (Eastern Shore MD)
0 out of 3 found this review helpful
Follow the plan. It all makes sense at the end when you make more trips to the bank!
|
|
|
SEO and Marketing TipsBETA RELEASE | |
