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Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership | 
 enlarge | Author: Todd Sebastian
Publisher: Infinity Publishing
Category: Book
Buy New: $13.95
New (2) from $13.95
Rating:  21 reviews
Sales Rank: 325815
Media: Paperback
Pages: 192
Shipping Weight (lbs): 0.5
Dimensions (in): 8.5 x 5.4 x 0.5
ISBN: 074144903X
Dewey Decimal Number: 658
EAN: 9780741449030
ASIN: 074144903X
Publication Date: September 10, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
TELL YOUR CLIENTS WHERE TO GO! is ideal for client-facing professionals who want to captivate their clients and catapult their careers. The perspective is relevant to any industry, but indispensable for people in marketing and communications agencies. This book also provides valuable perspective for clients. Not only will it help them interact with their agencies, but it will guide them to more passionately and proactively lead their own clients including their managers, trade customers and consumers. For agency people and clients alike, this book is a perfect training tool for new professionals and a great refresher course for experienced practitioners.
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| Customer Reviews: Read 16 more reviews...
Great Job Seeker Book w/ Great Multiple Application Techniques November 24, 2008
Garth Peterson (Cincinnati, OH USA)
5 out of 5 found this review helpful
Mr. Sebastian shows amazing savvy and passion for improving brands and people. The book is an excellent tool for coaching professionals in transition (which I have done for quite some time). It is clear , concise and a no nonsense approach to optimizing situations with clients and or prospective business partners/employers. Many of the techniques are applicable to a number of life situations that absolutely make it a "WIN - WIN" for all. I've personally seen him do a presentation about it to Univ. of Cincinnati marketing students and his passion to teach and thoroughly mentor people is incredible. The group was totally engaged and enthralled with his professionalism and the knowledge shared through great book chapter examples! I've personally recommended it to libraries and other renowned university business schools. It is also a very cost effective product as well and it is my understanding the proceeds go to charity. As an engineer with a multitude of MBA classes/MS degree it gives me a unique perspective for truly appreciating the broader spectrum of applications for the book.
Pracitcal guide to succeeding with clients November 7, 2008
Allen Zink (Cincinnati, OH)
5 out of 5 found this review helpful
Tell Your Clients Where to Go! is an invaluable resource for individuals that want to improve their relationships with their clients. Todd Sebastian lays out his practical advice in a way that is understandable, but more importantly, actionable. His approach to the topic of client leadership is insightful and he drives his key points home with real-life examples that are easily transferrable to any client-facing role. This is an excellent read for those new in their role and refreshing for those more advanced in their career.
Leadership on Paper! November 4, 2008
Steve Ferro (Cincinnati, OH)
5 out of 5 found this review helpful
Leadership on Paper! Years ago, I took a course at P&G called "Leadership on Paper", which changed the way I approached writing and produced dramatically different results. Now, Todd Sebastian's book, "Tell Your Clients Where to Go!" has changed my view of what clients really want. And it's NOT service!
Not just for the "account side" October 19, 2008
John L. Walsh (Springfield, Missouri)
5 out of 5 found this review helpful
Designers, art directors and creative directors will also benefit by reading Todd Sebastian's "Tell Your Clients Where To Go". Fully understanding your client's needs, wants, goals and challenges is the key to producing great creative. Being able to produce beautiful designs or develop intriguing copy is one thing...being a partner with your client, knowing how to sell your ideas and contributing strategically is what will catapolt your career. This is a "must read" for any creative team.
Sebastian literally "writes the book" on winning with clients October 1, 2008
Doug Stuckey (Cincinnati, OH USA)
5 out of 5 found this review helpful
I am a marketing veteran, and I can tell you, if P&G is your client and you want to be viewed as top account talent, just follow Sebastian's advice to the letter! There is no doubt the same would be true with any client.
This is a thorough and systematic review of the important traits that will lead to fully meeting and exceeding client expectations.
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