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Indispensable: How To Become The Company That Your Customers Can't Live Without | 
 enlarge | Author: Joe Calloway
Publisher: Wiley
Category: Book
List Price: $27.95
Buy New: $8.05
You Save: $19.90 (71%)
New (45) Used (28) Collectible (2) from $6.45
Rating:  8 reviews
Sales Rank: 152983
Media: Hardcover
Edition: 1
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6.3 x 0.9
ISBN: 0471703087
Dewey Decimal Number: 658.8343
UPC: 723812727889
EAN: 9780471703082
ASIN: 0471703087
Publication Date: April 29, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: New book. New condition. Ships same day or next well protected. Enjoy.
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Product Description
A five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.
Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia and keep moving forward
* Develop habitual dependability: make consistency of performance a defining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customer experiences
* Engage, Enchant, Enthrall: make magic in the marketplace
With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
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| Customer Reviews: Read 3 more reviews...
 Full of Duh's November 15, 2005
Business Reader (TX USA)
1 out of 15 found this review helpful
Calloway's book starts with 5 promising but not earthshattering "drive behaviors" that result in becoming indispensable. But the book quickly becomes lots of duh's. Among his 28 indispensable lessons: #1 "Sell the same thing as everybody else and have the lowest price." Duh.
#7 "Know your customers." Duh
And lots and lots of stories...Serious students of business development should pass on this book.
 Fabulous ideas backed up by case studies November 15, 2005
Business Book Skeptic (Alabama)
9 out of 9 found this review helpful
When I saw the raving testimonials on the back cover by executives from Saks Fifth Avenue, Volvo, Tractor Supply, and Quill Corporation, I was dubious. What could be so great about this book? I'm a believer. From understanding how to compete against the "lowest price" provider to unique case studies ranging from a revolutionary bank and W Hotels to a pancake restaurant and selling guru Geoffrey Gitomer (Little Red Book of Selling), Calloway has written a compelling business book that will force you to examine your own business in a way that inspires performance improvement. Those who haven't spent time "in the trenches" of business or management probably won't get it, but for those who have to constantly find ways to improve productivity - this is the book to read this year. You won't find a book with more practical or engaging case studies anywhere.
Read this book! September 28, 2005
Roger E. Herman (Greensboro, NC USA)
8 out of 8 found this review helpful
Meet Joe Calloway, a consultant on branding and competitive positioning. He's delightfully candid, direct, instructive, and stimulating. As you read this book, you will get to know Calloway as a human and consumer with feelings...that certainly come out in this text. I thoroughly enjoyed page after page of stories of how companies become indispensable...or not. The conversational tone is captivating and motivating.
You'll read about the Five Drivers: create and drive momentum, develop habitual dependability, continuous connection, big picture outcome, and engage, enchant, and enthrall. The chapters illuminate these drivers and deliver even more. I found myself looking at my business relationships much differently-both as a consumer and as a deliverer of goods and services. Between Calloway's lessons, countless examples, and case studies is an intricate fabric of a clear message. Be indispensable or lose to the competition. I won't tell you more details-there's too much to try to convey the depth of this book in a review. Read it.
Expect to be thoroughly engaged by this book, eager to return to it every time you put it down. And, expect to send it to someone who really needs it when you're finished!
Joe Calloway is a star July 11, 2005
C. Narula (Bangkok, Thailand)
5 out of 5 found this review helpful
Great writing technique. Get to the punch lines quick and establish clearly what needs to be done.
A perfect reminder that we all seem to forget how easy it is to captivate our customers' attention and have them come back for more.
Also great examples that cover many industries giving clear pictures of the difference between great and mediocre companies.
Get's to the point quick. Great Examples July 1, 2005
Matt McDonald (Commerce Township, MI USA)
4 out of 4 found this review helpful
I've read many management books in my time and Indispensable: How To Become The Company That Your Customers Can't Live Without really hits home on creating a great company. A very easy read, with great examples that prove the points he makes.
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