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Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life | 
 enlarge | Author: Phil Fragasso
Publisher: Wiley
Category: Book
List Price: $26.95
Buy New: $15.06
You Save: $11.89 (44%)
New (35) Used (10) from $15.06
Rating:  6 reviews
Sales Rank: 35756
Media: Hardcover
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.7 x 5.5 x 1.2
ISBN: 0470247533
Dewey Decimal Number: 658.8
EAN: 9780470247532
ASIN: 0470247533
Publication Date: July 28, 2008
Availability: Usually ships in 1-2 business days
Condition: BRAND NEW
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Product Description
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
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| Customer Reviews: Read 1 more reviews...
Educational, yet entertaining. Easy to read, digest, and implement December 1, 2008
Sara Bonert (Chicago, IL)
Marketing For Rainmakers is a great book for both experienced and novice marketers alike.
For one who has been in the marketing business for years, the book helps you approach known techniques from a different perspective. And for those new to marketing, Phil uses a formula in each chapter to make the book easy to understand, digest and most importantly- implement. He first introduces a concept, then illustrates the concept and how it relates to marketing, and finally gives real life examples of how you can implement the concept introduced immediately into your business.
I liked the format of the book, which is divided into 52 short chapters, full of colorful examples of the author's points delivered in a straight forward, yet humorous style. My recommendation would be to read the book through once to get a general overview to being a Rainmaker marketer. But then, keep the book at your desk and focus on implementing a concept in a chapter each week (book is conveniently has 52 chapters or 52 Rules of Engagement).
Phil's book will help you see that there are marketing lessons to be learned all around you that can be applied to your specific industry. The book will help you get in the frame of mind to look at things in ways that your competition traditionally hasn't, and then act with this new-found insight and perspective. And while reading this book, you'll not only get educated, you'll also be entertained.
Who knew business education could be so entertaining November 17, 2008
JMD (Jamaica Plain, MA United States)
I've read my share of business and marketing books, and this one is a great, fast read. So much more entertaining than the usual dry business books cluttering everyone's office shelves. The concepts within are mostly common sense, but unfortunately they are often not so common in the workplace. He reminds us of them with a lot of humor and great real world examples. I think if a marketing exec actually followed the rules outlined in this book, his or her department and company would be a really great place in which to work.
 Just some blog entries regarding how a rainmaker should think and act while bringing in the business. November 6, 2008
Jeff Lippincott (Princeton, NJ USA)
I liked this book. It didn't set my world on fire. But it was a quick and easy read. And it seemed to cover how a rainmaker should think and act while trying to bring in the business. It had the following 7 chapters:
1. Make rain while the sun shines
2. Be brand-focused [1-8]
3. Be strategic [9-16]
4. Be tactical [17-27]
5. Be customer-focused [28-36]
6. Be competitive [37-43]
7. Be hardwired [44-52]
Like another book I read and reviewed today, this book felt like it was a compilation of blog entries. 52 to be exact. Some people might like a book written that way. But I like a book a lot better if it is built with 7 to 12 solid chapters that are not split up too much. Accordingly, this book wasn't anything special to me.
The other thing about this book that dropped it from a 5-star rating was it was so common-sensical. Rainmakers are marketers. And marketers if they are any good devise a sound marketing plan and then they follow it. If they do this, then they are brand-focused, strategic, tactical, competitive, and hardwired. And in writing the marketing plan they had to be customer-focused or they would not have been able to create a plan that was worth more than 2 cents.
Don't expect this book to be a rainmaker's guide to marketing tools and techniques - it's not. But if you already know what tools and techniques work in your industry, then this book can probably help you devise a pretty good marketing plan using those tools and techniques. 4 stars!
Get your highlighter and stickies out! October 6, 2008
W. Webb (Newport Beach, CA United States)
My book is covered with little sticky tabs and yellow highlights highlighting some great how-to: 'storyboard' your marketing plan, incorporate knowledge-added marketing, build a sales playbook, stick your marketing message, and more. So many marketing books are fluff. Fragasso's is practical, actionable, and easy to read. Funny, too! As someone who inhales marketing books, this is one of the best I've seen in a while.
For small-business owners as well as employees of large organizations September 7, 2008
W. Jones (Washington, D.C.)
"Marketing is like sex. Not male sex, mind you, but rather female sex ... (for females), good sex is indeed great, but bad sex is somewhere on the spectrum between doing laundry and having a root canal."
One of the many illuminating points Phil Fragasso makes in this book is that like sex, good marketing "elicits wows, while bad--or even mediocre--marketing elicits yawns."
"Marketing for Rainmakers" is an indispensable guide to wowing your customers and to attracting and retaining them. Whether you run your own graphic design or other professional services firm, are an independent contractor, or you work for a larger organization, "Marketing for Rainmakers" should be an essential reference in your library. It'll teach you how to make your customers fall in love with you, and I believe will help you make more money as well.
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