Author: Susan Gunelius
Publisher: Palgrave Macmillan
Category: Book

List Price: ~~$35.00~~
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Sales Rank: 418697

Media: Hardcover
Pages: 216
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.2 x 6.1 x 0.8

ISBN: 023020323X
Dewey Decimal Number: 658.812
EAN: 9780230203235
ASIN: 023020323X

Publication Date: August 19, 2008
Availability: Usually ships in 1-2 business days
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Condition: Book is BRAND NEW, never used. EVERY order receives DELIVERY CONFIRMATION----FAST shipping!

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Editorial Reviews:

Product Description

The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.

Book Description

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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