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Selling Today: Creating Customer Value and ACT! CRM Software Pkg (10th Edition) | 
 enlarge | Authors: Gerald L. Manning, Barry L. Reece
Publisher: Prentice Hall
Category: Book
List Price: $177.33
Buy New: $89.00
You Save: $88.33 (50%)
New (21) Used (22) from $45.00
Rating:  4 reviews
Sales Rank: 94687
Media: Hardcover
Edition: 10
Pages: 592
Number Of Items: 1
Shipping Weight (lbs): 2.8
Dimensions (in): 10.2 x 8.4 x 1.1
ISBN: 0132221772
Dewey Decimal Number: 381
EAN: 9780132221771
ASIN: 0132221772
Publication Date: February 20, 2006
Availability: Usually ships in 1-2 business days
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Product Description
For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.
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| Customer Reviews:
 Selling Today book September 8, 2008
Dawn
Book was as described, however delivery was a little slow. Overall, good experience though.
loving class June 19, 2008
Emily Chason
0 out of 1 found this review helpful
this book has helped me in class so much thanks so much for letting me have it
building relationships March 7, 2008
K. Stuckey (Port Huron, MI USA)
I had a professional selling class last semester and we used this text. This book takes great care to explain the importance of partnering and adding-value in sales. People can buy 'stuff' anywhere, but you have to really differentiate yourself to get ahead in today's market. There are also on chapters on qualifying prospects, creating sales presentations, negotiating buyer concerns, ethics, and even time management. Briefly touches on Covey's "7 Habits of Highly Effective People" and Maslow's Heirarchy of Needs as well. Each chapter has in-depth case problems. Great for anyone thinking about a future in sales or management.
Credible Sales Text Book October 29, 2007
Todd S. Eury (Pittsburgh)
1 out of 1 found this review helpful
A lot of sales text books are poorly written and provide very little practical usage. This book forms basic ideas on which to build a great beginning.
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