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Consumer Behavior | 
 enlarge | Author: Michael R. Solomon
Publisher: Prentice Hall
Category: Book
List Price: $177.33
Buy Used: $7.26
You Save: $170.07 (96%)
New (37) Used (126) from $7.26
Rating:  4 reviews
Sales Rank: 130345
Media: Hardcover
Edition: 7th
Pages: 672
Number Of Items: 1
Shipping Weight (lbs): 3.5
Dimensions (in): 11 x 8.5 x 1.1
ISBN: 0132186942
Dewey Decimal Number: 658.8342
EAN: 9780132186940
ASIN: 0132186942
Publication Date: March 2, 2006
Availability: Usually ships in 1-2 business days
Condition: Cover shows some edge wear and rubbing. Light soiling on sides of book."Used" stickers on back and spine.Some highlighting is present.Otherwise, pages are clean and unmarked.
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Product Description
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
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| Customer Reviews:
Great Consumer Behavior Textbook September 30, 2008
t.liao (wellesley, ma)
0 out of 1 found this review helpful
this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!
 Good price for reasonable product September 29, 2008
Dr. V. PEREIRA
0 out of 1 found this review helpful
The product was in a reasonable condition and for the price it was a good option!
Good Read March 22, 2007
Ranjeet Gauni (Chicago, USA)
1 out of 2 found this review helpful
Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.
Very interesting textbook, one of the best I've seen! February 7, 2007
A. Schneider (Connecticut)
2 out of 3 found this review helpful
As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.
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