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CRM at the Speed of Light, 3e | 
 enlarge | Author: Paul Greenberg
Publisher: McGraw-Hill Osborne Media
Category: Book
List Price: $29.99
Buy Used: $8.90
You Save: $21.09 (70%)
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Rating:  15 reviews
Sales Rank: 88375
Media: Hardcover
Edition: 3
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 2.4
Dimensions (in): 9.3 x 6.1 x 1.7
ISBN: 0072231734
Dewey Decimal Number: 658.812
UPC: 783254043114
EAN: 9780072231731
ASIN: 0072231734
Publication Date: May 3, 2004
Availability: Usually ships in 1-2 business days
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Product Description
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
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| Customer Reviews: Read 10 more reviews...
 Not insightful May 24, 2007
Vikram Subramaniam (San Jose, CA)
This a book that's not terribly insightful about CRM. It's a broad brush overview of commercial applications in the space and some conventional wisdom. Found it to have much repetitious pedantic pages. Wished that there were more discussion on business process and best practices.
 Wow! May 14, 2007
C. Nielsen
Great resource! Filled with lots of statistics for CRM industry and great insite into the challenges.
Very Good Reading - even for small business crm interest November 4, 2003
Brenton Leary (Stockbridge, GA USA)
0 out of 5 found this review helpful
This is an excellent book for those interested in understanding the strategy behind CRM.
Great tehnology review June 13, 2003
5 out of 5 found this review helpful
This is the bible for defining what CRM is, and is not, as well as categorizing all the technology offerings and giving good advice as to how to choose the right technology. I also read "CRM For The Common Man" by Russ Lombardo and thought it was a great precursor to CRM at the Speed of Light. CRM For The Common Man describes how to plan your CRM strategy up front, while Greenberg's book takes you to the next steps involving the technology. A great pair.
What a great education! March 15, 2002
Chris (Springfield, VA. United States)
3 out of 3 found this review helpful
This book was truly one of the greatest educational books I've read. Whether it was intended for this or not, I don't know but what a great business overview of what CRM is as a whole. Paul's ability to simplify and his great sense of humour makes this book easy to read, easy to understand and was actually one of the most fun and informative books I've read in awhile. If your looking for a great understanding of CRM with a book that is hard to put down, this is the one. I can't wait for his second edition!
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