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Get More Referrals Now! | 
 enlarge | Authors: Bill Cates, Bill Cates
Publisher: McGraw-Hill
Category: Book
List Price: $16.95
Buy Used: $2.99
You Save: $13.96 (82%)
New (41) Used (25) from $2.99
Rating:  22 reviews
Sales Rank: 90867
Media: Paperback
Edition: 1
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.8 x 5.9 x 0.7
ISBN: 0071417753
Dewey Decimal Number: 658.8
EAN: 9780071417754
ASIN: 0071417753
Publication Date: March 19, 2004
Availability: Usually ships in 1-2 business days
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Product Description
Get More Referrals Now!
details the most comprehensive system available to build your business through referrals. This enhanced version includes a new chapter on the Do-Not-Call Regulations as well as the 4 cornerstones of a referral-based business:
Enhance Your Referability
Network Strategically
Prospect for Referrals
Target Specific Niche Markets
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| Customer Reviews: Read 17 more reviews...
Highly recommended April 5, 2008
Shirlee Fender (Florida)
I've read and shared many ideas in this book with my colleagues. Worth the money.
 Learn how to get more referrals January 2, 2008
Josue Cano (Oxnard California)
This book helped me get referrals when I was operating my own business. As the author of Don't Wait Get in S.H.A.P.E. - Drop Fat Fast and Get Fit Quick this book allowed me to attract people to purchase my services and help me sell my book. This book is awesome.
If you are in business, then you can't afford not to at least read this book! July 22, 2007
Jeff Lippincott (Princeton, NJ USA)
This is a wonderful book. It is very well written and an easy read. Furthermore, it is full of great content. I highly recommend you take a look at the online listing of this book's Table of Contents and see for yourself what specifically is covered.
This book reminds us to not look too far astray for customers or clients. It's easier to cultivate an existing customer for a new sale than to convince a non-customer to buy from you. And it's easier to have a satisfied customer convince a non-customer to buy from you than you doing it yourself.
Focusing on getting referrals is probably the least expensive way to build a customer-base and sales. Keep in mind that there are at least two methodologies to getting referrals. One is the do-good-work for your customers and clients and to get them to refer you to their family and friends. The other is B2B where you get other businesses that compliment yours to refer work to you. You can pay a referral fee or send them an equal amount of referrals.
Some people are not comfortable with using referrals to build their customer-base. But then some people are not comfortable being self-employed either. If you are one of those people who want to be successful at being self-employed, then take advantage of referrals as much as possible. And a good way to start is probably by getting this book and reading it cover to cover. 5 stars!
Let somebody else do the selling for you December 24, 2006
M. Bennett
6 out of 6 found this review helpful
Referrals now is an excellent book that explains how to obtain more business by asking for referrals. Most friends and existing clients are more than willing to recommend your product or sevices if you just ask for it. Sales people sometimes view asking for referrals as a sign of weakness or problems in the business. This is not true.
If you want to build up a business very quickly without a lot of overhead, this is the best method. It would be adviseable to first read the book "Masters of Networking" by Ivan R. Misner. Referral business has a lot to do with networking, so you must be ready to do favors for other people who help you out. Forgetting to help somebody else who has helped you will be very detrimental to your business.
Just asking somebody for a referral is not really good enough but asking the person for a personal introduction increases your chances dramatically for closing the deal.
Don't read the book all in one go. Read a chapter, think about how you can apply it, write down what you think is best for you and experiment with it.
Mrs. Mortgage Broker October 1, 2006
Me and My Boys (Fun-in-the-Sun Florida)
3 out of 3 found this review helpful
I decided to review the library's copy before I bought it and I could not get enough info out of it! I found myself taking notes and almost writing in the library's copy! I rushed and bought the book. Now it's covered in pink and yellow highlighter. I feel like I'm back in college preparing for an exam -- except this time, my studying is going to directly contribute to my bank account! Truly valuable!
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